Recommended for "Doyo no Ushi no Hi"! Three Types of Luxurious Fatty Eel Sushi to be Released. Beat the Summer Heat by Eating Eel!

Key facts

  • Recommended for "Doyo no Ushi no Hi"! Three Types of Luxurious Fatty Eel Sushi to be Released. Beat the Summer Heat by Eating Eel!
  • Furuichian Plus Co., Ltd., a member of the Umenohana Group, will release three types of sushi featuring eel for a limited time from July 8 to July 26, to coincide with the "Doyo no Ushi no Hi" (Midsummer Day of the Ox) on July 26, 2026. The products are "Oshizushi Unagi" (Pressed Eel Sushi), "Assortment of Pressed Eel Sushi & Rolled Omelet Thick Roll," and "Unagi Chirashi" (Scattered Eel Sushi), using eel from either Miyazaki Prefecture or China, with different prices. These seasonal items will be sold at Furuichian stores in department stores nationwide, aiming to promote eel as a stamina-boosting summer food and stimulate seasonal demand.
  • Source: PR Times
  • Date: June 2, 2026

Direct answer

Furuichian Plus Co., Ltd., a member of the Umenohana Group, will release three types of sushi featuring eel for a limited time from July 8 to July 26, to coincide with the "Doyo no Ushi no Hi" (Midsummer Day of the Ox) on July 26, 2026. The products are "Oshizushi Unagi" (Pressed Eel Sushi), "Assortment of Pressed Eel Sushi & Rolled Omelet Thick Roll," and "Unagi Chirashi" (Scattered Eel Sushi), using eel from either Miyazaki Prefecture or China, with different prices. These seasonal items will be sold at Furuichian stores in department stores nationwide, aiming to promote eel as a stamina-boosting summer food and stimulate seasonal demand.

Citation
Recommended for "Doyo no Ushi no Hi"! Three Types of Luxurious Fatty Eel Sushi to be Released. Beat the Summer Heat by Eating Eel! (June 2, 2026), PR Times
Source
PR Times
Date
June 2, 2026
Furuichian Plus Co., Ltd., a member of the Umenohana Group, will release three types of sushi featuring eel for a limited time from July 8 to July 26, to coincide with the "Doyo no Ushi no Hi" (Midsummer Day of the Ox) on July 26, 2026. The products are "Oshizushi Unagi" (Pressed Eel Sushi), "Assortment of Pressed Eel Sushi & Rolled Omelet Thick Roll," and "Unagi Chirashi" (Scattered Eel Sushi), using eel from either Miyazaki Prefecture or China, with different prices. These seasonal items will be sold at Furuichian stores in department stores nationwide, aiming to promote eel as a stamina-boosting summer food and stimulate seasonal demand.
businessNQ 38/100出典：PR Times

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  • 📰 Published: June 2, 2026 at 18:00
  • 🔍 Collected: June 2, 2026 at 09:20
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Furuichian Plus Co., Ltd. (Location: Kurume City, Fukuoka Prefecture; President: Kiyosato Yoshimura), part of the Umenohana Group, which currently operates in department stores, shopping centers, and station buildings nationwide, will sell three types of luxurious sushi using fatty eel from Wednesday, July 8, 2026, to Sunday, July 26, 2026, in conjunction with "Doyo no Ushi no Hi" (Midsummer Day of the Ox) on Sunday, July 26. 【Product Overview 1】 Pressed Sushi: Eel ◯ Product Name: Oshizushi Unagi ◯ Price: 【Miyazaki Prefecture Origin】1,300 yen (1,404 yen incl. tax) 【Chinese Origin】1,000 yen (1,080 yen incl. tax) *Sales price varies as the origin of the eel differs by store. ◯ Description: A pressed sushi made with fatty grilled eel, with a sweet, simmered sauce mixed into the sushi rice. ◯ Sales Period: Wednesday, July 8, 2026 - Sunday, July 26, 2026 【Product Overview 2】 Assortment: Pressed Eel Sushi & Rolled Omelet Thick Roll ◯ Product Name: Tsumeawase Unagi Oshizushi & Dashimaki Tamago Futomaki ◯ Price: 【Miyazaki Prefecture Origin】1,400 yen (1,512 yen incl. tax) 【Chinese Origin】1,200 yen (1,296 yen incl. tax) *Sales price varies as the origin of the eel differs by store. ◯ Description: An assortment featuring fatty pressed eel sushi and a thick roll with the savory flavor of rolled omelet and the refreshing texture of cucumber. ◯ Sales Period: Wednesday, July 8, 2026 - Sunday, July 26, 2026 【Product Overview 3】 Scattered Eel Sushi ◯ Product Name: Unagi Chirashi ◯ Price: 【Miyazaki Prefecture Origin】1,200 yen (1,296 yen incl. tax) 【Chinese Origin】1,000 yen (1,080 yen incl. tax) *Sales price varies as the origin of the eel differs by store. ◯ Description: A vibrant and seasonal dish featuring stamina-boosting eel, colorfully topped with salmon roe, nagaimo yam, and pickled red ginger. ◯ Sales Period: Wednesday, July 8, 2026 - Sunday, July 26, 2026 Furuichian was founded in 1967 and is now part of the Umenohana Group, with 100 stores mainly in department stores, shopping centers, and station buildings nationwide (as of April 2026). Our specialty is the sushi rice made with our original blended vinegar and a variety of ingredients cooked in-house, such as dried gourd, shiitake mushrooms, and freeze-dried tofu. From our signature "Bikkuri Inari" to the colorfully arranged "Uzushio Maki" with twelve kinds of ingredients, seasonal "Chirashi Sushi" and "Sushi Bento," and "Saba Bozushi" (pressed mackerel sushi), we offer everything from simple, traditional sushi to unique original creations and rice balls, bringing a "touch of color" to the daily dining table.

FAQ

From when to when will Furuichian's eel sushi be available?

It will be available for a limited time from Wednesday, July 8, 2026, to Sunday, July 26, 2026.

What types of eel sushi will be released?

Three types will be available: 'Oshizushi Unagi' (Pressed Eel Sushi), 'Tsumeawase Unagi Oshizushi & Dashimaki Tamago Futomaki' (Assortment of Pressed Eel Sushi & Rolled Omelet Thick Roll), and 'Unagi Chirashi' (Scattered Eel Sushi).

Why do the prices differ depending on the eel's origin?

This is because stores use either eel from Miyazaki Prefecture or from China. Products using eel from Miyazaki are priced higher.

What kind of company is 'Furuichian', which sells these products?

It is a sushi shop founded in 1967, now part of the Umenohana Group. It operates 100 stores mainly in department stores across Japan, offering items like inarizushi and makizushi.

Why are eel products being released at this time of year?

It is to coincide with 'Doyo no Ushi no Hi' (Midsummer Day of the Ox), a Japanese summer custom (July 26 in 2026). There is a culture of eating eel to prevent summer fatigue, and this is a seasonal product to meet that demand.

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