【Umee Technologies × Basic Co-hosted】Leverage 'First-hand Information' from Sales Meetings for Marketing Strategy! Seminar on Discovering Customer Insights in the AI Era to be Held on 6/11 (Thu)
Umee Technologies Inc. and Basic Inc. will co-host a free online seminar, 'Leveraging 'First-hand Information' from Sales Meetings for Strategy Formulation,' on June 11, 2026. This seminar will provide practical know-how on analyzing B2B sales conversation data with AI to extract customer insights and elevate them into marketing strategies. It is targeted at marketing managers and executives who want to transform valuable, often siloed, information from the sales floor into a company-wide asset and build a competitive advantage in the AI era.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 18:10
- 🔍 Collected: June 2, 2026 at 09:20
- 🤖 AI Analyzed: June 2, 2026 at 09:44 (24 min after Collected)
June 11, 2026 (Thursday) 11:00 AM - 12:00 PM | Online Event, Free Admission | 'Leveraging 'First-hand Information' from Sales Meetings for Strategy Formulation ~Unearthing Insights from Big Sales Data and Sublimating Them into Strategy~'
Umee Technologies Inc., developer and provider of 'Front Agent,' an insight analysis™ tool that guides to winning strategies from big sales data, and Basic Inc. will co-host a free online seminar on Thursday, June 11, 2026, from 11:00 AM, titled 'Leveraging 'First-hand Information' from Sales Meetings for Strategy Formulation - Unearthing Insights from Big Sales Data and into Strategy.'
This seminar will unveil practical know-how for extracting the Voice of the Customer (VoC) from the crucial touchpoint of 'sales meetings,' which tend to become black boxes, and utilizing AI to elevate it into marketing strategy.
■ Background
In B2B business, 'sales meetings,' which are direct dialogues with customers, are a treasure trove of information. However, in many companies, the content and customer reactions remain as tacit knowledge of individual representatives, tending to become black boxes. As a result, companies face the challenge that the most valuable Voice of the Customer (VoC) is not fully utilized in company-wide marketing and business strategies.
Furthermore, in an era where generative AI allows anyone to easily create large amounts of content, the value of 'first-hand information' obtainable only from the field has become higher than ever to achieve differentiation from competitors.
Therefore, Umee Technologies, with its strength in AI-driven sales meeting analysis and insight extraction, has teamed up with Basic, which operates the B2B marketing media 'ferret' and leads corporate AI utilization and marketing strategy formulation. By combining the technology to unearth insights from the 'big data of the field' that is sales meetings, and the marketing knowledge to translate it into 'strategy,' we will provide practical know-how and overwhelming synergy to participating companies.
■ Seminar Content and Benefits
This seminar is designed for marketing managers, sales planning heads, and executives with the following challenges and objectives:
- Those who want to leverage the Voice of the Customer (VoC) in strategy formulation.
- Those who want to link information from the sales floor to marketing initiatives.
- Those who want to use AI to increase customer resolution and build a competitive advantage.
In this seminar, you will learn about: redefining the importance of 'first-hand information' in the AI era, the importance of customer resolution in strategy formulation, and concrete methods for leveraging customer voices in strategy.
■ Event Overview
Event Name: Leveraging 'First-hand Information' from Sales Meetings for Strategy Formulation ~Unearthing Insights from Big Sales Data and into Strategy~
Date and Time: June 11, 2026 (Thursday) 11:00 AM - 12:00 PM
Format: Online streaming (Webinar format such as Zoom)
Participation Fee: Free
Registration: Please register in advance from the URL provided.
■ Speaker Introduction
Tatsuya Takada, Insight Marketing Manager, Umee Technologies Inc.
Yuichi Mochida, AI Utilization Promotion Manager, ferret Business Division, Basic Inc.
Yuhei Hayashi, Marketing Department Manager, ferret Business Division, Basic Inc.
■ About Basic Inc.
Representative: CEO Masaru Akiyama
Location: Ichibancho MS Building 2F, 17-6 Ichibancho, Chiyoda-ku, Tokyo
Established: March 2004
Business: Workflow Business, Front Office DX Business
■ About Front Agent
Front Agent is an insight analysis™ tool that visualizes customers' hidden true feelings and transforms organizations simply by recording conversations. Equipped with the patented Deep Insight Engine™, it clarifies why customers choose your company, or why they did not.
■ About Umee Technologies Inc.
Company Name: Umee Technologies Inc.
Representative: CEO Hirotaka Niino
Headquarters: Inside The University of Electro-Communications, 1-5-1 Chofugaoka, Chofu-shi, Tokyo
Established: May 2019
Business: A startup certified by The University of Electro-Communications, with the mission to realize 'an era of facing human conversation.' It provides solutions through the research and development of the Deep Insight Engine™, which analyzes human psychological tendencies from conversation.
Umee Technologies Inc., developer and provider of 'Front Agent,' an insight analysis™ tool that guides to winning strategies from big sales data, and Basic Inc. will co-host a free online seminar on Thursday, June 11, 2026, from 11:00 AM, titled 'Leveraging 'First-hand Information' from Sales Meetings for Strategy Formulation - Unearthing Insights from Big Sales Data and into Strategy.'
This seminar will unveil practical know-how for extracting the Voice of the Customer (VoC) from the crucial touchpoint of 'sales meetings,' which tend to become black boxes, and utilizing AI to elevate it into marketing strategy.
■ Background
In B2B business, 'sales meetings,' which are direct dialogues with customers, are a treasure trove of information. However, in many companies, the content and customer reactions remain as tacit knowledge of individual representatives, tending to become black boxes. As a result, companies face the challenge that the most valuable Voice of the Customer (VoC) is not fully utilized in company-wide marketing and business strategies.
Furthermore, in an era where generative AI allows anyone to easily create large amounts of content, the value of 'first-hand information' obtainable only from the field has become higher than ever to achieve differentiation from competitors.
Therefore, Umee Technologies, with its strength in AI-driven sales meeting analysis and insight extraction, has teamed up with Basic, which operates the B2B marketing media 'ferret' and leads corporate AI utilization and marketing strategy formulation. By combining the technology to unearth insights from the 'big data of the field' that is sales meetings, and the marketing knowledge to translate it into 'strategy,' we will provide practical know-how and overwhelming synergy to participating companies.
■ Seminar Content and Benefits
This seminar is designed for marketing managers, sales planning heads, and executives with the following challenges and objectives:
- Those who want to leverage the Voice of the Customer (VoC) in strategy formulation.
- Those who want to link information from the sales floor to marketing initiatives.
- Those who want to use AI to increase customer resolution and build a competitive advantage.
In this seminar, you will learn about: redefining the importance of 'first-hand information' in the AI era, the importance of customer resolution in strategy formulation, and concrete methods for leveraging customer voices in strategy.
■ Event Overview
Event Name: Leveraging 'First-hand Information' from Sales Meetings for Strategy Formulation ~Unearthing Insights from Big Sales Data and into Strategy~
Date and Time: June 11, 2026 (Thursday) 11:00 AM - 12:00 PM
Format: Online streaming (Webinar format such as Zoom)
Participation Fee: Free
Registration: Please register in advance from the URL provided.
■ Speaker Introduction
Tatsuya Takada, Insight Marketing Manager, Umee Technologies Inc.
Yuichi Mochida, AI Utilization Promotion Manager, ferret Business Division, Basic Inc.
Yuhei Hayashi, Marketing Department Manager, ferret Business Division, Basic Inc.
■ About Basic Inc.
Representative: CEO Masaru Akiyama
Location: Ichibancho MS Building 2F, 17-6 Ichibancho, Chiyoda-ku, Tokyo
Established: March 2004
Business: Workflow Business, Front Office DX Business
■ About Front Agent
Front Agent is an insight analysis™ tool that visualizes customers' hidden true feelings and transforms organizations simply by recording conversations. Equipped with the patented Deep Insight Engine™, it clarifies why customers choose your company, or why they did not.
■ About Umee Technologies Inc.
Company Name: Umee Technologies Inc.
Representative: CEO Hirotaka Niino
Headquarters: Inside The University of Electro-Communications, 1-5-1 Chofugaoka, Chofu-shi, Tokyo
Established: May 2019
Business: A startup certified by The University of Electro-Communications, with the mission to realize 'an era of facing human conversation.' It provides solutions through the research and development of the Deep Insight Engine™, which analyzes human psychological tendencies from conversation.
FAQ
What is 'Front Agent,' which will be introduced in the seminar?
'Front Agent' is a tool developed by Umee Technologies that uses AI to analyze conversations from sales meetings and visualize customers' hidden true feelings (insights). It aims to prevent sales knowledge from being siloed with individuals and turn it into an asset for the entire organization.
What is the format of the seminar?
It will be held as an online webinar (using Zoom or similar platforms), so you can participate from anywhere. The duration is one hour, and participation is free, but pre-registration is required.
What are the backgrounds of the speakers?
Three experts from Umee Technologies and Basic, who are active on the front lines of sales, marketing, and AI implementation, will take the stage to share their practical knowledge.
What are the benefits of analyzing sales meetings with AI?
The main benefit is the ability to objectively analyze all sales meetings as data, without relying on the memory or intuition of individual representatives. This allows for identifying success/failure factors, accurately grasping customer needs, and improving the precision of marketing initiatives.
Can I understand this seminar without technical knowledge?
Yes, the seminar focuses on practical applications of how to use AI to achieve results in a business context, rather than technical details. Therefore, non-engineers can fully understand the content.