【Series cumulative sales exceed 200 million meals*¹】 "ULTORA Protein Shake" becomes even more delicious and affordable with a new price. New flavors added and available at FamilyMart nationwide*² starting March 31st!

ULTORA Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director: Rei Yamazaki) will sequentially release the renewed "ULTORA Protein Shake" at FamilyMart stores nationwide*⁴ starting Tuesday, March 31, 2026.

■ Background of Renewal

• Response to 'Taipa' Needs: In the continuously growing protein market, we respond to the 'taipa' (time performance) needs of busy modern people who want to "replenish immediately without a shaker".

• Pursuit of 'Deliciousness' as a Beverage: As protein drinks become more widespread for daily consumption, there is a growing trend to prioritize 'deliciousness that can be enjoyed daily' rather than just as a means of nutritional supplementation. ULTORA has pursued the perfection of the drink (i.e., its deliciousness) by reflecting the feedback received since its launch in 2024.

• Ease of Continuation with New Price: Amidst continuing price hikes in the current social and economic climate, we are deliberately implementing a price revision to 199 yen (tax included). We provide an environment where everyone can pick it up without hesitation and 'sustain' their healthy habits.

■ Renewal Points

For this renewal, we have updated the following three points to make it easier for more people to incorporate protein into their daily lives.

1. Review to a 'New Price' for Easy Daily Continuation

To make it usable daily by a wider range of customers, we have revised the selling price from the current 214 yen (tax included) to 199 yen (tax included). While maintaining our commitment to quality, we support a 'sustainable healthy habit' that is easy to continue.

2. 'Satisfying Taste' Highlighting Selected Ingredients & Trendy New Flavors Appear

• Black Sesame Kinako Flavor (Renewal): A rich Japanese harmony based on fragrant black sesame, with kinako*⁵ lightly layering over it. A natural, deep sweetness that brings out the original aroma of the ingredients.

• Milk Tea Flavor (New): A rich body where the aroma of carefully brewed tea leaves melts with mellow milk. A luxurious and elegant sweetness that seems to untangle even the heart.

3. New Design Clearly Communicating Nutritional Information and Functionality

Responding to the need to "check the nutrients I need at a glance," we have revamped the packaging. Features such as "High Protein 16g," "Multivitamins for One Day," and "Uses Plant-Derived Sweeteners" are prominently displayed, pursuing ease of selection when customers pick it up...