Industry-first: EasyCreative Launches Beta for AI-Powered Automatic LP Generation for Rakuten Ichiba

Are you still creating Rakuten Ichiba LP images from scratch every time?

Ufas Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Hiromasa Tenma), which provides "EasyCreative for Rakuten Ichiba," a creative improvement SaaS for Rakuten Ichiba sellers, has started offering the beta version of its new "LP Generation" function, which uses AI to generate LP image sets for Rakuten Ichiba product pages.

With this function, users can select a target product, answer simple questions, and respond to an AI chat to generate a long LP image set suitable for Rakuten Ichiba product pages, including the first view, problem appeal, features, comparison, FAQ, and CTA.

Previously, creating LP images required many steps, such as organizing appeals, creating compositions, designing, and handling revisions. EasyCreative's LP generation function allows AI to interview users on behalf of designers and generate LPs all at once, enabling non-stop marketing.

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What it can do

"LP Generation" is a function that uses AI to generate long LP image sets for use on Rakuten Ichiba product pages.

Users select a Rakuten Ichiba product and input the product name, genre, target, price range, differentiation points, and customer concerns. Then, they supplement the necessary information for appeals via AI chat and can confirm the overall tone of the LP and the prompts for each section before generation.

After confirmation, the AI generates multiple LP images. The completed images can be viewed in a list, and only specific sections of interest can be regenerated individually.

The goal is to create an "LP image set" for the entire product page, not just a single image.

Generated LP

Development Background: Rakuten LPs are important, but continuous creation is burdensome

On Rakuten Ichiba product pages, the way images are presented greatly influences purchase decisions. Especially long LP images are crucial for conveying product appeal, usage, differentiation points, alleviating concerns, and creating a post-purchase image.

However, the following challenges often arise in Rakuten stores:

* Many products, unable to prepare LP images for all. * Outsourcing takes time and money, and revisions are troublesome. * Even when trying to create internally, getting stuck at composition or design drafts is common. * Improvements tailored to sales or seasonal products are often postponed. * Even after creating LPs, it's difficult to connect them to subsequent verification and improvement.

In other words, even though LPs are important, it's difficult to continuously "create," "revise," and "test" them.

EasyCreative aims to lighten this bottleneck with AI, enabling Rakuten stores to start improving product pages more quickly.

Before / After

Before: LP production is heavy, improvements often stall

* Need to organize appeals for each product. * Time-consuming just to think about composition plans. * Waiting time for design production or outsourcing requests occurs. * Increased communication for revision instructions. * No time for verification after creation.

After: AI converts hypotheses into LPs, quickly moving to improvement

* Creates LP composition based on product information. * Organizes appeals with AI chat. * Generates image sets from first view to CTA. * Regenerates only specific sections of interest. * Easily connects to the next improvements, such as heatmaps and A/B tests.

The focus is more on "quickly creating a draft for improvement" than "creating a finished product in one go."

Main Features

1. AI generates LP image sets for Rakuten Ichiba

Generates vertical LP images suitable for Rakuten Ichiba product pages as a set of multiple sections. It anticipates the necessary flow for a product page, including first view, problem appeal, features, benefits, comparison, FAQ, and CTA.

2. Starts with product selection and hearing

No need to write prompts from scratch. By selecting a target product and answering a few questions, AI organizes the necessary appeal information for the LP.

3. Can confirm prompts before generation

The LP composition and prompts for each section created by AI can be confirmed and edited before image generation. This allows store preferences to be reflected while reducing the risk of going in an unintended direction.

4. Individual sections can be regenerated after image set completion

Among the completed LP image sets, only specific sections of interest can be regenerated. Since there's no need to redo everything, it's easier to respond to minor improvements.

5. Connects to improvement, not just creation

EasyCreative provides improvement functions for Rakuten Ichiba, such as A/B tests, heatmaps, AI image generation, and R-Cabinet integration. LP generation is also positioned as the starting point of the product page improvement cycle, not just a standalone image generation function.