SHOW-WA & MATSURI, Produced by Yasushi Akimoto, Collaborate with PARFUM BAR for a Campaign Featuring Autographed Postcards

Ueni Boeki Co., Ltd. (Headquarters: Taito-ku, Tokyo; President: Koki Miyagami) will launch the "Choose Your Destined Scent. June Bride Campaign" starting Friday, May 22, 2026. By applying with receipts from purchases of eligible products from the "PARFUM BAR" mini-size perfume series, which allows customers to choose scents across various brands, participants can enter a lottery to win prizes such as autographed postcards from "SHOW-WA & MATSURI". Additionally, all applicants will receive a selectable voice message from either SHOW-WA or MATSURI. About PARFUM BAR: A mini-size perfume series that allows choosing scents across brands like "AQUA SAVON" and "ANGEL HEART." Based on the concept of "the fun of choosing a scent × brand world view × your own personality," it offers an experience of selecting a scent for the day's mood or occasion, much like choosing a drink at a bar, by collecting fragrances from different brands. It has been available at drugstores nationwide since April 2, 2026. Campaign Overview: Period: May 22, 2026 (Fri) 00:00 - July 31, 2026 (Fri) 23:59. How to Apply: 1. Purchase eligible products. 2. Take a photo of the receipt or a screenshot of the purchase confirmation. 3. Apply through the application form. Prize Details: SHOW-WA Prize (5 winners): Autographed SHOW-WA postcard. MATSURI Prize (5 winners): Autographed MATSURI postcard. Prize B (30 winners): SHOW-WA & MATSURI limited design QUO card worth 500 yen. All Applicants Bonus: A selectable voice message from SHOW-WA or MATSURI. Who are SHOW-WA & MATSURI? Formed from over 3,000 applicants in the unconventional "Don't Give Up on Your Dream! Audition" for ages 25 and over, the 12-member group SHOW-WA & MATSURI is produced by Yasushi Akimoto. They are actively reviving Showa-era pop songs in the Reiwa era to energize Japan, and won a New Artist Award at the 67th Japan Record Awards in December 2025. Their 2nd single "June Bride" was released on April 29, 2026. Ueni Boeki is a trading company specializing in fragrances, watches, and fashion accessories, holding a significant share in the import wholesale of overseas brand products and developing its own original brands.