Uber Advertising Appoints Yoram Cisinski as Head of Japan Business

Uber Japan Inc. is pleased to announce the appointment of Yoram Cisinski as the new Head of Uber Advertising, aimed at further expanding and growing its advertising business (Uber Advertising) in Japan. Cisinski will oversee the advertising sales strategy and team in Japan.

Uber Advertising enables advertisers to naturally connect with consumers during "real-life moments" such as ordering dinner or hailing a taxi, by leveraging the rich behavioral data and diverse ad formats available through the "Uber" and "Uber Eats" apps. The advertising business in Japan has achieved remarkable results, driven by the steady growth of both the mobility and delivery businesses, and the team continues to expand. With this transition to a new structure, Uber Advertising aims to accelerate further business growth by building stronger partnerships with advertisers across key industries, expanding programmatic advertising capabilities, and strengthening relationships with advertising agency partners.

Cisinski brings over 20 years of extensive experience in the digital marketing and advertising industry. He has led client services and sales departments at both Japanese and global companies, driving rapid business growth. He has also held key positions at consulting firms and global IT companies.

Comment from Yoram Cisinski, Head of Uber Advertising Japan

"I am deeply honored to lead the Japanese business of Uber Advertising, which is experiencing remarkable growth in the Asia-Pacific region. I have always been passionate about focusing on branding and solving complex business challenges with innovative solutions. By leveraging Uber's platform, which can reach people at their 'most meaningful moments,' I will provide Japanese brands and companies with optimal, insight-driven advertising solutions."

Biography of Yoram Cisinski

Born in France, he has spent more than half his life in Asia. He began his career at L'Oréal Japan during the dawn of e-commerce, and has since held positions at advertising agencies (TBWA, Proximity), as a leader at Google Japan and APAC, EY Consulting, and most recently as Head of CPG Sales for Amazon Advertising at Amazon Japan. He also has experience as a co-founder of multiple companies and served as Head of Client Services at The Trade Desk Japan from September 2021. In his private life, he cherishes time with his family, sports, and cooking.

About Uber Advertising Uber Advertising is an advertising platform that connects with over 199 million monthly active users of "Uber" and "Uber Eats," at moments of daily decision-making and action, such as travel and food ordering. From airport commutes to dinner orders, advertisers can reach users with high purchase intent at the moment of decision-making by utilizing Uber's real-time first-party data, aligning with consumers' real-life behaviors. This allows for the visualization of advertising effectiveness and marketing that translates user "interests" into actual actions.

For information on Uber Advertising in Japan, please visit the following website: https://www.uber.com/jp/ja/advertising/

About Uber Japan Inc.

Uber Japan Inc. operates the ride-hailing platform "Uber" in Japan, connecting drivers and passengers on demand. The company partners with approximately 1,000 taxi companies nationwide, offering "Uber Taxi" for taxi dispatch in all 47 prefectures, and "Uber Premium" for premium hire vehicles and 5-seater wagons in areas including Sapporo, Tokyo's 23 wards, Osaka, and Kyoto. Additionally, it supports community-based transportation services (public ride-sharing) through partnerships with local governments in Kyotango City (Kyoto Prefecture), Kaga City (Ishikawa Prefecture), Nozawaonsen Village (Nagano Prefecture), and Beppu City (Oita Prefecture), as well as supporting the provision of services for the private vehicle utilization business (Japan-style ride-sharing) through partnerships with taxi companies since April 2024.

About Uber Eats Japan合同会社

Uber Eats Japan合同会社 operates the online delivery service "Uber Eats," which matches orderers, partner merchants, and delivery partners in real-time to provide immediate delivery of a wide range of items, from prepared meals to groceries, daily necessities, pharmaceuticals, and home appliances. Service in Japan began in September 2016, and currently operates across all 47 prefectures with 120,000 active partner merchants*1 and 120,000 active delivery partners*2. In 2022, Uber Eats launched "Uber Direct," a last-mile delivery solution that integrates Uber Eats' delivery network into businesses' own services for easy, immediate delivery. In 2024, delivery robot services commenced in select areas, and in 2025, the "Uber Teens" feature will be introduced, allowing children aged 13-17 to order food and other items via their guardian's account. Uber Eats continues to expand its services towards the vision of "Get Anything."

*1: Merchants who received orders in the past 1 month

*2: Delivery partners who completed deliveries in the past 1 month