Upcycle Brand 'TOKU' Born from a Hair Salon in Ishigaki Island: Releases New Products 'TOKU cup' and 'TOKU board'

It is not trash.

When people throw away a cap, they think nothing of it. It's used up. So they throw it away. Just... that.

But in that moment of "thinking nothing," the future of the world is actually being decided little by little.

That is what TOKU questions.

"Making the unconscious conscious."

We don't want to blame throwing things away.
We don't want to criticize those who throw out caps.
But── did that cap really need to end there?

With that single question, the industry changes. Everyday life changes. The future changes.

TOKU is a brand born from the single will of a hairdresser in Ishigaki Island: "Transforming the caps I've kept throwing away into value will surely connect to the future."

The meaning behind the name "TOKU" / Brand name

"TOKU" overlaps with four meanings:
- "Suku" (Comb) hair──The days spent facing hair continuously as a hairdresser.
- "Toku" (Preach) thoughts──Delivering the ideas TOKU wants to convey to the world through products.
- "Toku" (Solve) problems──Facing head-on the structural issue of caps in the beauty industry.
- Accumulate "Toku" (Virtue)──The accumulation of small actions will eventually connect to the future.

Words a single hairdresser found within their own work.
That is TOKU.

Rethink with TOKU

New Products "TOKU cup" & "TOKU board"

Melting and molding plastic caps from hair colorings to be reborn as one-of-a-kind products in the world.
That is TOKU's "craftsmanship."
What we are newly releasing this time are two products to deliver TOKU's philosophy into more people's daily lives.

TOKU cup
Suggested Retail Price ¥3,300
A small cup with floating marble patterns. The color fluctuations born in the manufacturing process are entirely accidental.
Therefore, no item with the same pattern exists in the world.

The size is one-size. But the use is decided by you.
As an accessory case. A plant pot. A candle cup. A lampshade. Just placing it in your space as an interior decoration.
When asked, "What do you use this for?", you can answer, "I decided myself." It's that kind of piece.

There is a reason TOKU is particular about one size. If the sales floor changes, the name changes, uses are limited, leading to mass production, surplus stock, and stock with nowhere to go──TOKU wants to let go of that structure itself.

TOKU board
Suggested Retail Price *Varies by size [Inquiry required]
An upcycled board with a maximum size of about 90cm x 90cm. Provided by trimming freely to suit the application.
For a table top. Wall art. Dish plate. Cafe menu stand. Clip binder.