Even the ticking second hand becomes a "Beloved Time" overlapping with Aqours. Anniversary watch commemorating the 10th anniversary of the TV anime broadcast. The world of "Love Live! Sunshine!!" is designed throughout.

U-TREASURE Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; President and CEO: Koichi Aoki, a consolidated subsidiary of K-UNO Co., Ltd.) will begin accepting pre-orders for the "Love Live! Sunshine!! TV Animation 10th Anniversary Watch," a collaboration with the TV anime "Love Live! Sunshine!!," from Wednesday, July 1, 2026, to Thursday, August 27, 2026, at the U-TREASURE Online Shop, U-TREASURE Concept Store Ikebukuro, and Shinsaibashi.

This new product is an anniversary watch (wristwatch), a chronograph model made by Seiko Watch, commemorating the 10th anniversary of the TV anime "Love Live! Sunshine!!" broadcast. The logo and serial number will be engraved on the back cover.

Reservation Period

Wednesday, July 1, 2026 - Thursday, August 27, 2026

Product Name

Love Live! Sunshine!! TV Animation 10th Anniversary Watch

Price (Tax Included)

59,400 yen

Retailers

U-TREASURE Online Shop

https://u-treasure.jp/product/UH0700018100

U-TREASURE Concept Store Ikebukuro, Shinsaibashi

https://u-treasure.jp/information/shoplist

Gamers Online

Gamers Numazu Store

Product Name

Love Live! Sunshine!! TV Animation 10th Anniversary Watch

Product Description

[10th Anniversary Limited Model]

An anniversary watch commemorating the 10th anniversary of the TV anime "Love Live! Sunshine!!" broadcast.

The dial features a refreshing blue color inspired by Aqours, creating a unified look.

At the 10 o'clock position of the index, crystal glass is set to express the celebratory feeling for the 10th anniversary.

Additionally, the text "Aqours Sunshine!!" is subtly placed, inspired by the countdown performance at live shows.

The sub-dial at the 6 o'clock position features the emblem of Uranohoshi Girls' High School.

The crown is set with blue color glass inspired by Aqours.

Furthermore, the back cover will bear the "Love Live! Sunshine!!" logo along with a serial number.

A chronograph model made by Seiko Watch, incorporating the world of "Love Live! Sunshine!!" throughout.

It will be delivered in a special exclusive box.

With its stylish design that can be matched with various fashions, both on and off duty, please enjoy wearing it often.

*Serial numbers are assigned randomly. Please note that you cannot specify a number.

*Due to the structure, the back cover may not be in the correct position.

Specifications

Case Material

Stainless steel

Case Size

Height: Approx. 47.0mm, Width: Approx. 39.8mm

Case Thickness

Approx. 11.7mm

Movement

Japanese quartz movement (battery-powered)

Strap Material

Stainless steel

Wrist Circumference

Approx. 14.5-19.5cm

Glass Material

Hardlex

Water Resistance

10 ATM (Enhanced daily life waterproof)

Production

Japan

Warranty

3-year quality warranty (with Seiko warranty)

Retailer Details

During the reservation period, samples will be displayed at the U-TREASURE Concept Store Ikebukuro. The display schedule may change. Please contact the store before visiting.

Reservations are accepted at both Ikebukuro and Shinsaibashi stores, so please take this opportunity to visit.

Address

1-23-5 Higashiikebukuro, Toshima-ku, Tokyo 170-0013 Otomate Building 4F

1-19-21 Higashishinsaibashi, Chuo-ku, Osaka 542-0083 ANGLEONE Building 1F

https://u-treasure.jp/information/shoplist

Business Hours

11:00 - 19:00

Closed Days

Wednesdays and Thursdays (Open on national holidays), Year-end and New Year holidays

About "Love Live! Sunshine!!"

This is the second installment in the Love Live! series, which unfolds across all media, with the theme of "A story that everyone can achieve their dreams" about nine high school girls becoming "school idols."

The first season of the TV anime (13 episodes) was broadcast from July 2016, the second season (13 episodes) from October 2017, and the theatrical anime was released in January 2019.

Various initiatives are also underway, such as promoting the regional charm and information of Numazu City, Shizuoka Prefecture, the setting of the story.

About "Aqours"

"Aqours" is a 9-member school idol group appearing in "Love Live! Sunshine!!."

They appeared on the 69th NHK Kohaku Uta Gassen in 2018 and held solo concerts at Tokyo Dome twice, in 2018 and 2022.

In 2023, they also performed at the "Jigen Festival Idolmaster ★♥Love Live! Uta Gassen" held at Tokyo Dome.

On June 21st and 22nd, 2025, they will hold their final solo concert as the 9-member group "Aqours," titled "Finale Live."

Additionally, their first and only documentary film, "Aqours Documentary," was released in theaters nationwide on September 26, 2025 (Fri).

◆ Official Website: https://www.lovelive-anime.jp/uranohoshi

◆ Official X (formerly Twitter): https://x.com/LoveLive_staff

©2017 Project Love Live! Sunshine!!

About U-TREASURE

"Turning your passion into form..." U-TREASURE was founded with the desire to give form to fans' "passions" through jewelry and provide the joy of wearing it.

Designers and skilled artisans in each field pursue comfort, presence, durability, and strength, and carefully craft each piece with the desire to "deliver jewelry that will become a treasure for a lifetime." Please enjoy our meticulously detailed products.

U-TREASURE's commitment is introduced here.

https://u-treasure.jp/information/about_utreasure

U-TREASURE Co., Ltd. https://u-treasure.jp/

Customer Inquiry Desk (U-TREASURE Online Shop)

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