TWOSTONE&Sons Group Strengthens AI/Data Sector with Launch of 'TWOSTONE AIvita', Appoints Katsuaki Sakai as CEO
Digital Arrow Partners, a subsidiary of TWOSTONE&Sons, rebranded to 'TWOSTONE AIvita' on June 1, 2026, and appointed Katsuaki Sakai as CEO. The company aims to provide end-to-end support for corporate business transformation (BX) through data management, AI transformation, marketing, and talent support.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 17:40
- 🔍 Collected: June 1, 2026 at 08:50
- 🤖 AI Analyzed: June 1, 2026 at 09:04 (14 min after Collected)
Digital Arrow Partners (Headquarters: Shibuya, Tokyo; CEO: Katsuaki Sakai), a group company of TWOSTONE&Sons, announced its rebranding to 'TWOSTONE AIvita Inc.' effective June 1, 2026. Concurrently, the company appointed Katsuaki Sakai, a leader in the domestic data marketing sector, as its new Representative Director and CEO.
Previously, the company focused on digital marketing to support corporate growth. However, with the rapid evolution of AI and the full-scale adoption of data utilization, the requirements for corporate transformation have shifted significantly. Companies now need integrated capabilities that go beyond marketing optimization to include data infrastructure development, AI agent implementation, and talent development. To stay ahead of these environmental changes and strengthen its end-to-end support system, the company has rebranded to TWOSTONE AIvita.
New CEO Katsuaki Sakai is a pioneer in data marketing, including Customer Data Platforms (CDP), and the founder of Legoliss (now MBK Digital), a wholly-owned subsidiary of Mitsui & Co. By combining Sakai’s deep expertise in data management with the company’s execution capabilities, the firm aims to lead the way from data infrastructure construction to business transformation in the AI era.
The company distinguishes itself from traditional consulting firms or tool vendors. As an 'execution-focused partner,' it takes full responsibility for strategy design, infrastructure construction, implementation, and performance improvement, delivering tangible results such as increased revenue, LTV, ROAS, and improved business productivity.
The company operates across four business domains: Data Management, AI Transformation, Marketing Partnership, and Talent Support, providing one-stop support for corporate business transformation.
Previously, the company focused on digital marketing to support corporate growth. However, with the rapid evolution of AI and the full-scale adoption of data utilization, the requirements for corporate transformation have shifted significantly. Companies now need integrated capabilities that go beyond marketing optimization to include data infrastructure development, AI agent implementation, and talent development. To stay ahead of these environmental changes and strengthen its end-to-end support system, the company has rebranded to TWOSTONE AIvita.
New CEO Katsuaki Sakai is a pioneer in data marketing, including Customer Data Platforms (CDP), and the founder of Legoliss (now MBK Digital), a wholly-owned subsidiary of Mitsui & Co. By combining Sakai’s deep expertise in data management with the company’s execution capabilities, the firm aims to lead the way from data infrastructure construction to business transformation in the AI era.
The company distinguishes itself from traditional consulting firms or tool vendors. As an 'execution-focused partner,' it takes full responsibility for strategy design, infrastructure construction, implementation, and performance improvement, delivering tangible results such as increased revenue, LTV, ROAS, and improved business productivity.
The company operates across four business domains: Data Management, AI Transformation, Marketing Partnership, and Talent Support, providing one-stop support for corporate business transformation.
FAQ
What is the core value proposition of TWOSTONE AIvita?
It acts as an execution-focused partner, providing end-to-end support from strategy and data infrastructure to AI implementation and performance improvement.