Announcement Regarding Business Partnership (Cross-Selling) Between Consolidated Subsidiaries Cowell and Goodman

THE WHY HOW DO COMPANY has announced that its consolidated subsidiaries, Cowell Co., Ltd. (Cowell) and Goodman Co., Ltd. (Goodman), have initiated a business partnership (cross-selling) to mutually leverage their customer bases.

Cowell, specializing in facility businesses such as LED lighting and signage, and Goodman, which handles exploration equipment for electricity, telecommunications, and water infrastructure, will collaborate to provide one-stop support for 'energy conservation' and 'infrastructure inspection/exploration' in buildings and facilities. Initially, the partnership will focus on 'electrical exploration equipment,' which has high compatibility with Cowell’s core business, and will gradually expand into telecommunications and water sectors.

1. Background
Building/facility owners and managers are currently facing issues such as 'energy-saving and lighting upgrades due to rising electricity costs' and 'inspection/diagnosis due to the aging of social infrastructure like electricity, telecommunications, and water.' As both companies operate in infrastructure-related businesses with overlapping decision-makers, this collaboration establishes a system to resolve facility issues collectively.

2. Partnership (Cross-Selling) Content
(1) Mutual customer referrals between the two companies (offering Goodman’s equipment to Cowell’s clients and vice-versa).
(2) Joint proposals combining 'lighting (energy conservation)' and 'infrastructure exploration (electricity, telecommunications, water)'.
(3) Joint exhibition at nationwide trade shows.
(4) Enhancing service proposals through data utilization in cooperation with the group's AI Value-Up Division.

3. Core Strengths
Cowell provides one-stop service from installation to maintenance for LED lighting and signage. Goodman, established nearly 40 years ago, handles measurement and exploration equipment using proprietary technologies such as the tracer gas-based 'Hydrotracer' leak detector.

4. Future Outlook
As part of the group's growth model of 'long-term partnership-based M&A without prerequisite for sale,' both companies aim to contribute to solving customer challenges and regional society as partners supporting both facility 'energy conservation' and 'infrastructure inspection/exploration.'