TUMI Hosts Event to Celebrate 'Mediterranean Escape' - Showcasing the Brand's Vibrant New Appeal Through Expansion of Lifestyle and Women's Categories

TUMI, the international travel, lifestyle, and accessories brand, held an event at Lina Stores Omotesando on Thursday, March 19, 2026, to celebrate the launch of its Spring 2026 campaign, "Mediterranean Escape". Approximately 100 guests, including media personnel, content creators, and industry insiders, attended the event, enjoying the warmth, rhythms, and rich, sensory-stimulating appeal of the Mediterranean coast. In addition, Alice Maroulis, TUMI's Vice President for the Asia Pacific and Middle East regions, introduced the brand's philosophy of "merging design and destination," which lies at the core of the new collection, and spoke about the strategy to expand the women's and lifestyle categories in Japan.

Attendees enjoyed a space filled with a summer resort mood reminiscent of the Amalfi Coast, away from the hustle and bustle of the city. The venue recreated scenes of a lively Mediterranean market and summer life, featuring stalls in soft yellows and sun-drenched terracotta colors, as well as terrace seating decorated with parasols featuring the season's Mediterranean prints. Furthermore, in a venue colored with flowers, lush greenery, and fresh lemons, guests savored TUMI's new collection while enjoying European-style finger foods and workshop experiences.