[Visual Release] tu-hacci Bralette Series "BRAmone" New Web CM to be Released on May 7! Innerwear Becomes the "Star to Show Off"

WaterAir Inc. (Headquarters: Hiroshima City, Hiroshima Prefecture, Representative Director: Hidenosuke Kuniyasu) will release a new Web CM for its popular No. 1 innerwear "BRAmone" from its inner fashion brand "tu-hacci" on Thursday, May 7, 2026. Through "BRAmone," which has evolved from "something to hide" to "a main character to show off," tu-hacci proposes a new value of inner fashion that caters to the diverse lifestyles of modern women.

"BRAmone" New Web CM Released, Symbolizing Rebranding Accompanying the rebranding of "BRAmone," tu-hacci's iconic popular series, a new Web CM will be released on Thursday, May 7, 2026. In this CM, models wearing BRAmone are depicted enjoying their moments in their own way. As the phrases "It's a bralette, but it's so stylish." and "It's a serious bra, so it enhances your style." suggest, even in casual everyday scenes, the functionality as underwear and the sophistication as fashion express how women shine from within. Beyond the realm of innerwear, wearing it gives women the confidence to take a step forward. It's not just an introduction to innerwear; the confidence and exhilaration gained from wearing BRAmone are expressed with sophisticated visual beauty.

Innerwear Brand Proposes a New Value: "Inner Fashion" With the spread of social media, more women are enjoying lingerie and innerwear as "a part of their own fashion." tu-hacci combines high corrective support and comfort, which can only be achieved by an innerwear brand, with sophisticated designs that blend into modern lifestyles. It proposes a new category called "inner fashion," which blurs the boundaries between underwear and clothing. On social media, styling that involves wearing bralettes under jackets or layering them with sheer tops has become established. Against this backdrop, expectations for items that combine functionality and can be deliberately chosen as the main character of an outfit, rather than passively selecting "innerwear that isn't embarrassing if seen," are higher than ever.

5 Lineups to Choose From, According to Your Lifestyle "BRAmone" offers a total of 5 types across two categories, "Basic" and "Fashion," to suit individual concerns and ideal silhouettes.

"Fashion" - The Main Character in One Piece This lineup incorporates trendy designs and can be worn as a top as is. Glamorous: Uses the cup of the popular No. 1 "push-up non-wire bra." Achieves both a beautiful bust line and fashionability in one piece. Easy: Relaxed and natural silhouette for enjoying fashion with comfortable wear.

"Basic" - Create Your Ideal Silhouette Camisoles made to bra standards, achieving an ideal bust line even as a bralette. Volume+: Creates an ideal décolleté with 1.5 times the volume cup. Natural: Keeps the bust position high despite being non-wire. Shape: Achieves a sleek, slimming silhouette.

Featured Pick-Up Items to Color Your Summer The "BRAmone" series offers items that combine tu-hacci's proud high corrective function with the latest trends.

3-way Shirring Morning Routine Bralette This piece incorporates a 1.5 times volume cup and trendy shirring material, making it a top that goes beyond the realm of innerwear. Price: ¥3,980 Colors: Black, White, Brown Details: https://x.gd/eJzqx

"BRAmone" Contact Cooling Camisole with 2-cup Boost Type A bralette that provides a +2 cup boost just by wearing it and instant -2℃ contact cooling, making it welcome even in summer. Price: ¥2,980 Colors: Black, Nude Beige, Greige, Ice Gray Details: https://x.gd/GzFys

Event/Release Information BRAmone New Web CM Release Release Date: Thursday, May 7, 2026 Platforms: tu-hacci official website, official SNS channels, YouTube, etc.

About tu-hacci Brand Concept Enrich your life. We provide items that enrich women's lifestyles based on the theme "innerwear is also a part of fashion." tu-hacci is an inner fashion brand that boosts your freedom and confidence. For you to live authentically and beautifully, with reliable quality designs.