Capitalizing on Dormant Tacit Knowledge with AI: TSUMUGU Launches 'AI-Enhanced SECI Model' Using Patented Technology and 'Knowledge Coordinator' Training Service

TSUMUGU Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Akinori Bisaiji; hereinafter 'TSUMUGU'), which supports organizational problem-solving, is pleased to announce the successful development of the AI-enhanced 'SECI' model, a new foundation for organizational transformation, on April 3, 2026. In conjunction with this, we are fully launching a training service for 'Knowledge Coordinators,' the next-generation leaders who will implement this advanced model in society and take charge of 'knowledge integration' within organizations.

Core of Innovation: Realizing the 'AI-Enhanced SECI Model' Through Patented Technology By integrating the patented technologies 'Episode link®' and 'Tsunagaru AI®' owned by Japan Communication Academy Co., Ltd. (hereinafter 'COMAC') with the knowledge creation theory 'SECI model' advocated by Ikujiro Nonaka, we have achieved an innovation that dramatically accelerates the generation of organizational knowledge. The AI structurally visualizes the 'tacit knowledge of the frontline (the intuition and passion of veterans),' which was difficult to capture through conventional organizational diagnostics and consulting, and converts it into 'explicit knowledge' accessible to anyone.

Four Stages of the AI-Enhanced SECI Model [Image Placeholder]

The 'Knowledge Coordinator' Determines Organizational Self-Sustainability Without 'high-quality input,' AI will only output generalizations. Drawing out the 'raw voices,' 'friction,' and 'passion' of the organization, feeding them to the optimal AI model, and exercising technical direction to generate meta-cognition—this is the role of the Knowledge Coordinator. This training service cultivates leaders within the company who possess the following three capabilities, thereby building a self-sustaining organization that does not rely on external entities.

The Role Fulfilled by the Knowledge Coordinator [Image Placeholder]

Comment from Representative Director Akinori Bisaiji Today, mid-sized and small enterprises in Japan are exposed to structural and irreversible changes in the business environment. Dramatic shifts in the external environment, such as supply chain restructuring due to labor shortages, soaring prices, and rising geopolitical risks, have exceeded the level that can be overcome solely by 'efficiency and cost reduction.' Shifting toward value creation that pursues unique strengths not found in other companies will determine survival over the next ten years.

Recently, AI technology has been attracting attention as a catalyst that 'instantly structures scattered personal experiences and derives objective suggestions to support organizational decision-making.' While AI is certainly a powerful tool, it is not AI that changes an organization, but the 'passion and context' within people. No matter how excellent a tool is, if it cannot draw out the wisdom inside people, it ends in superficial organization. That is precisely why the 'Knowledge Coordinator' we advocate will become the core for transforming organizations from the inside out through the fusion of AI and dialogue. This 'knowledge orchestration' is the very formula for Japan's mid-sized and small enterprises to regain true strength.

Through the deployment of this service, we are determined to fulfill our mission to 'draw out and interweave the dormant power within client companies' people and organizations, creating a "strong organization" that thrives autonomously.'

--- Reference Link: Press release article from Japan Communication Academy Co., Ltd. URL: https://prtimes.jp/main/html/rd/p/000000013.000155309.html ---

Company Profile TSUMUGU Co., Ltd. Representative: Representative Director Akinori Bisaiji Location: 17F World Trade Center Building South Tower, 2-4-1 Hamamatsucho, Minato-ku, Tokyo Business Description: Provision of management consulting and human resource development services URL: https://tsumugu-partners.co.jp/

Japan Communication Academy Co., Ltd. (COMAC) Representative: Representative Director Katsunori Kono Location: 1F, 3-7-1 Zoshigaya, Toshima-ku, Tokyo Business Description: Organizational development through AI x Dialogue, joint R&D, and joint business development URL: https://comac.jp/

[Inquiries Regarding This Matter] Public Relations, TSUMUGU Co., Ltd.: Yasuhiro Yabuki Email: yasuhiro.yabuki@tsumugu-partners.co.jp

'Episode link®' and 'Tsunagaru AI®' are registered trademarks of Japan Communication Academy Co., Ltd.