Grand Opening on Thursday, May 7, 2026! "Natural Hot Spring Yuya Tenjin," a Complex Facility in Matsue City, Shimane Prefecture
New information released, including authentic saunas, Shimane-inspired drinks, and a beneficial app!
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- 📰 Published: April 1, 2026 at 22:00
San-in Chuo Television Broadcasting Co., Ltd. (Headquarters: Matsue City, Shimane Prefecture; President & CEO: Choemon Tanabe) will grand open "Natural Hot Spring Yuya Tenjin," a hot spring and sauna facility offering day-use and accommodation, in the central urban area of Matsue City, Shimane Prefecture, specifically in the Tenjin-cho shopping district, on Thursday, May 7, 2026. On Wednesday, May 6, the day before the opening, a pre-opening event for the local community will be held, marking its start as a new hub for creating vibrancy in unity with the region.
Furthermore, we bring you the latest information!!
Accommodation and day-use hot spring fees are scheduled to be announced by late April.
New Information ①: Here's a glimpse of the sauna interior aiming to be the best in Shimane! A space for 'totonoi' (deep relaxation) enveloped in Shimane-grown cypress. Authentic Finnish saunas introduced.
Equipped with stylish Finnish saunas, each with different layouts for men and women! The space, enveloped in the aroma and warmth of Shimane-grown cypress, is a prime spot for 'totonoi' that elevates your mood the moment you enter. A unique sauna experience unfolds here, where local charm and sophisticated design merge.
Furthermore, on the second floor of the men's area, an open 'totonoi space' is installed. This environment is perfectly set up to deepen the golden route of sauna → cold bath → rest. Please experience a higher level of relaxation that will make you want to return again and again!
New Information ②: A wide selection of drinks to savor local flavors!
We offer carefully selected drinks from the Shimane and San'in areas!
Daisen G Beer, a craft beer nurtured by the rich nature of Daisen in Tottori Prefecture, offers an authentic taste with a rich malty flavor and aroma, perfect after a sauna or hot spring. Additionally, beers from Izumo Kuni Matsue Brewery in Matsue City are also available.
Furthermore, for those who don't drink alcohol or for children, we offer grape juice from Izumo Winery. It's a refreshing drink with the natural sweetness of Shimane-grown grapes. In addition to hot springs, saunas, and accommodation, experiencing "local deliciousness" is one of Yuya Tenjin's charms. Please enjoy a time that satisfies both your mind and body.
New Information ③: Official character name selected! To be announced on opening day!
■ Applications were solicited until the end of February from residents aged 22 and under in both San'in prefectures, and a large number of 191 applications were received.
Thank you very much for submitting so many wonderful candidate names!
The operating team has reviewed each candidate name and selected a beloved character name. The character name will be announced on-site on the opening day, so please look forward to it!
New Information ④: Exclusive app with plenty of great deals
We will release an official app where you can receive discounts and coupons with points earned by using the facility! Points accumulate quickly with visits and usage, and can be exchanged for discounts and coupons. Furthermore, as you accumulate points and your membership rank increases, the benefits also upgrade! App-exclusive coupons will also be distributed continuously.
And what you can't miss is the ability to check event information and nearby "sa-meshi" (sauna meal) information. Your hot spring and sauna time will become even more fulfilling and enjoyable.
New Information ⑤: Limited collaboration goods appear!
The official logo, official character, staff wear, and T-shirts for sale are supervised by "BEAMS DIRECTORS BANK," a project by BEAMS Co., Ltd. Furthermore, the design was created by Hirock, a graphic designer active with A BATHING APE®!
And for sauna lovers, a collaboration with Sauna Boy has also been realized. In addition to everyday items like T-shirts and bags, they also produce loungewear for overnight guests.
Make your hot spring and sauna experience more enjoyable and stylish with "Yuya Tenjin-ness" filled goods that can only be found here!
◎Other Information◎
■Concept of Natural Hot Spring Yuya Tenjin
"Relax throughout the town, immerse yourself in the shopping street."
Relax your mind and body in the hot springs and sauna, and immerse yourself in the warmth of the shopping street.
Yuya Tenjin aims to be "Japan's most immersive shopping street" as a "town-walking experience facility."
Dinner service is intentionally not provided to encourage the use of surrounding restaurants. This design contributes to the revitalization of the entire town, not just the facility itself.
■About Accommodation Facilities
・Double rooms: 8 rooms
・Triple rooms: 1 room
・Dormitory: 29 beds
Flexible use is possible, catering to tourism, business use, and accommodation needs after social gatherings.
■Regional Background of the Construction Site
Tenjin-cho shopping district is a historic area that flourished as a temple town for Shirakata Tenmangu Shrine since the Edo period.
In recent years, it faced challenges of decline due to reduced foot traffic, but it is gradually regaining vitality with the revival of Saturday night markets and new store openings.
In this context, "Yuya Tenjin," which will be born in this area where there were no bathing facilities, will contribute to building the future of the region as a new hub for exchange connecting history and modernity.
■Related Information
Teaser site: https://yuyatenjin.com/
Instagram: https://www.instagram.com/yuyatenjin.shimane/
Facebook: https://www.facebook.com/profile.php?id=61579171495844
Furthermore, we bring you the latest information!!
Accommodation and day-use hot spring fees are scheduled to be announced by late April.
New Information ①: Here's a glimpse of the sauna interior aiming to be the best in Shimane! A space for 'totonoi' (deep relaxation) enveloped in Shimane-grown cypress. Authentic Finnish saunas introduced.
Equipped with stylish Finnish saunas, each with different layouts for men and women! The space, enveloped in the aroma and warmth of Shimane-grown cypress, is a prime spot for 'totonoi' that elevates your mood the moment you enter. A unique sauna experience unfolds here, where local charm and sophisticated design merge.
Furthermore, on the second floor of the men's area, an open 'totonoi space' is installed. This environment is perfectly set up to deepen the golden route of sauna → cold bath → rest. Please experience a higher level of relaxation that will make you want to return again and again!
New Information ②: A wide selection of drinks to savor local flavors!
We offer carefully selected drinks from the Shimane and San'in areas!
Daisen G Beer, a craft beer nurtured by the rich nature of Daisen in Tottori Prefecture, offers an authentic taste with a rich malty flavor and aroma, perfect after a sauna or hot spring. Additionally, beers from Izumo Kuni Matsue Brewery in Matsue City are also available.
Furthermore, for those who don't drink alcohol or for children, we offer grape juice from Izumo Winery. It's a refreshing drink with the natural sweetness of Shimane-grown grapes. In addition to hot springs, saunas, and accommodation, experiencing "local deliciousness" is one of Yuya Tenjin's charms. Please enjoy a time that satisfies both your mind and body.
New Information ③: Official character name selected! To be announced on opening day!
■ Applications were solicited until the end of February from residents aged 22 and under in both San'in prefectures, and a large number of 191 applications were received.
Thank you very much for submitting so many wonderful candidate names!
The operating team has reviewed each candidate name and selected a beloved character name. The character name will be announced on-site on the opening day, so please look forward to it!
New Information ④: Exclusive app with plenty of great deals
We will release an official app where you can receive discounts and coupons with points earned by using the facility! Points accumulate quickly with visits and usage, and can be exchanged for discounts and coupons. Furthermore, as you accumulate points and your membership rank increases, the benefits also upgrade! App-exclusive coupons will also be distributed continuously.
And what you can't miss is the ability to check event information and nearby "sa-meshi" (sauna meal) information. Your hot spring and sauna time will become even more fulfilling and enjoyable.
New Information ⑤: Limited collaboration goods appear!
The official logo, official character, staff wear, and T-shirts for sale are supervised by "BEAMS DIRECTORS BANK," a project by BEAMS Co., Ltd. Furthermore, the design was created by Hirock, a graphic designer active with A BATHING APE®!
And for sauna lovers, a collaboration with Sauna Boy has also been realized. In addition to everyday items like T-shirts and bags, they also produce loungewear for overnight guests.
Make your hot spring and sauna experience more enjoyable and stylish with "Yuya Tenjin-ness" filled goods that can only be found here!
◎Other Information◎
■Concept of Natural Hot Spring Yuya Tenjin
"Relax throughout the town, immerse yourself in the shopping street."
Relax your mind and body in the hot springs and sauna, and immerse yourself in the warmth of the shopping street.
Yuya Tenjin aims to be "Japan's most immersive shopping street" as a "town-walking experience facility."
Dinner service is intentionally not provided to encourage the use of surrounding restaurants. This design contributes to the revitalization of the entire town, not just the facility itself.
■About Accommodation Facilities
・Double rooms: 8 rooms
・Triple rooms: 1 room
・Dormitory: 29 beds
Flexible use is possible, catering to tourism, business use, and accommodation needs after social gatherings.
■Regional Background of the Construction Site
Tenjin-cho shopping district is a historic area that flourished as a temple town for Shirakata Tenmangu Shrine since the Edo period.
In recent years, it faced challenges of decline due to reduced foot traffic, but it is gradually regaining vitality with the revival of Saturday night markets and new store openings.
In this context, "Yuya Tenjin," which will be born in this area where there were no bathing facilities, will contribute to building the future of the region as a new hub for exchange connecting history and modernity.
■Related Information
Teaser site: https://yuyatenjin.com/
Instagram: https://www.instagram.com/yuyatenjin.shimane/
Facebook: https://www.facebook.com/profile.php?id=61579171495844
FAQ
When will "Natural Hot Spring Yuya Tenjin" open?
It is scheduled for its grand opening on Thursday, May 7, 2026. A pre-opening event for the local community will also be held on Wednesday, May 6.
What kind of facility is it?
It is a complex hot spring and sauna facility offering day-use and accommodation. It features authentic Finnish saunas, local drinks, and various room types (double, triple, dormitory), emphasizing collaboration with the entire shopping district.
Why is dinner not provided?
This is to promote the use of surrounding restaurants in the Tenjin-cho shopping district, contributing to the revitalization of the entire town, rather than just the facility itself. It aligns with the concept of a 'town-walking experience facility'.