Sold Out in Just 30 Minutes: Momoko Ueda's Directed 'GOLD RABBIT' Collection Starts Strong

PEARLY GATES, a golf apparel brand operated by TSI Inc. (HQ: Minato-ku, Tokyo; President: Tsuyoshi Shimoji), has seen an overwhelming response for its 'GOLD RABBIT' collection, a special collaboration with contracted professional golfer Momoko Ueda. The demand far exceeded expectations, making the items difficult to obtain even before the official launch.

The collection was initially offered through a lottery sale. Following the announcement, the brand received numerous inquiries, drawing significant attention. The first lottery, which began at 10:00 AM on Wednesday, April 8, 2026, reached its planned sales volume in just 30 minutes. As a result, the collection is effectively sold out ahead of its official release date on Friday, April 24.

In response to this enthusiasm, the second batch is scheduled to have information released in early May, with a sale date set for Wednesday, May 27. Furthermore, details for a third batch are expected to be unveiled in early June. Through the continuous rollout of 'GOLD RABBIT,' the brand aims to maintain its high level of market interest.

About PEARLY GATES:
Launched in the spring of 1989 by Sanei International, PEARLY GATES began when staff members from the men's department started playing golf but couldn't find clothes they wanted to wear. Their philosophy, 'Let's play golf more casually and have more fun,' continues to drive the brand's innovative proposals for golf wear that transcends traditional boundaries.