PEARLY GATES, a golf apparel brand developed by TSI Inc. (Headquarters: Minato-ku, Tokyo; President: Tsuyoshi Shimoji), has released its latest UV protection content featuring contracted professional golfer Ericka Hara, with the theme of "timely UV protection" as UV radiation begins to increase.
PEARLY GATES' "Serious UV Protection Beyond Appearance"
In response to the growing demand for UV protection not only in golf but also in daily life, PEARLY GATES has re-evaluated its UV protection measures this spring and offers an even more comprehensive lineup of UV protection items.
Pro Hara, who states, "I've become more aware of the intensity of the sun's rays" due to her participation in the U.S. tour, shares insights from her experience playing in increasingly harsh environments, highlighting the appeal of the 2026 latest items that balance functionality and design.
Ericka Hara Pro Discusses "UV Common Issues" and Her Dedicated Routine
This content introduces Ericka Hara's practical UV care routines developed on tour. It showcases real-world applications of evolving UV items and Hara's secret routines, such as vitamin intake before bed. Furthermore, it features notable items from PEARLY GATES' latest collection that Ericka Hara "seriously wants."
PARKA 53-6162312(120) / 55-6162313 ¥36,300 BLOUSON 53-6120300(111) ¥41,800 / 55-6120301(111) ¥40,700
POLO SHIRTS 55-6160303(090) ¥24,200 POLO SHIRTS 53-6160300(060) / 55-6160311 ¥22,000
Hoodies and polo shirts, which may not appear to be made of functional materials at first glance, are crafted with highly functional materials that offer excellent UV cut and heat-shielding properties. Additionally, new functional wear has been introduced that significantly cuts not only UV-B waves, which cause skin damage, but also UV-A waves, which lead to skin aging, spots, and wrinkles.
Details about the items and an interview with professional golfer Ericka Hara can be found on the special page below. https://www.pearlygates.net/special/erikaharauv/2026spring/
Click here for a product list of PEARLY GATES UV items https://mix.tokyo/collections/260413-pg-uv
About PEARLY GATES: Started in the spring of 1989 from Sanei International, which develops numerous men's and women's apparel brands. Staff members of the men's division began playing golf. However, they found there was no golf wear they wanted to wear. "If that's the case, let's make it ourselves!" – everything began with that thought. Since then, PEARLY GATES has continuously proposed new golf wear and the fundamental excellence of golf, beyond all frameworks, under the concept of "Let's play golf more casually and more joyfully."
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- Source: PR TIMES
- Category: News