New TV Commercial Featuring Tampopo's Emiko Kawamura Begins Broadcasting on April 7

Try International Inc. (Headquarters: Chiba City, Chiba Prefecture; President and CEO: Fumiyuki Tadokoro) has produced a new TV commercial, "Anytime Edition (15 seconds)," featuring Emiko Kawamura of the comedy duo Tampopo for its specialty miso ramen store, "Menba Tadokoro Shoten." The commercial will begin broadcasting on Tuesday, April 7, 2026, on Fuji TV's "Nonstop!" (Kanto local).

This commercial was produced under the theme, "I want to eat miso ramen anytime." It depicts the "irresistible charm" of suddenly remembering miso ramen in extraordinary scenes such as on a train, in a makeup room, and even in a jungle.

■ CM Concept: "Wanting to eat it anytime"
Between work, while traveling, in extraordinary spaces—
A bowl that suddenly comes to mind no matter the place or moment.

The aroma and richness of miso, and the deeply satisfying feeling that permeates the body, remain in people's memories as a "little reward" in their daily lives.
In this CM, such "memorable deliciousness" is expressed through impressive scene developments.

■ Background of Appointing Emiko Kawamura
We appointed Emiko Kawamura of the comedy duo Tampopo for this commercial.
In addition to her approachability and natural charm, we requested her appearance because she is a fan of "Menba Tadokoro Shoten" and regularly visits our stores.

■ Comments from Emiko Kawamura
Regarding her appearance this time, Ms. Kawamura commented as follows:

"I regularly visit 'Menba Tadokoro Shoten Edo NOREN' in Ryogoku, Tokyo, and eat there at least once a month, so I was incredibly happy when I received the offer to appear in the commercial."

Regarding the appeal of miso ramen:
"It's fun to be able to choose miso from various regions! I absolutely love Hokkaido miso. I want everyone to definitely find their favorite from among the miso across the country."

Furthermore,
"There are moments when my body craves miso, like on the way home from drinking or after exercising (laughs),"
she said, sharing its appeal as a food experience close to daily life.

■ CM Highlights
Through impressive scenes where reality and non-reality intersect, this CM expresses the sensation of "wanting to eat it before you know it."

- A bowl that suddenly crosses your mind amidst the swaying of a train
- A casual moment in a makeup room
- An unchanging desire even in an extraordinary space like a jungle

Each scene symbolizes the "memorable deliciousness" of miso ramen, conveying the brand's appeal as "a bowl you can choose depending on your mood that day."

During the shoot, Ms. Kawamura said, "I was nervous about the swaying direction in the train scene," and her natural expressions are also a must-see.