TrustYou Expands Hotel Management System (PMS) Integration, Accelerating Full-Scale Launch of CDP in Japan Market to Integrate Customer Data and Enhance Customer Experience

TrustYou Co., Ltd. (Minato-ku, Tokyo; Representative Director: Hisayoshi Otsuki), the Japanese subsidiary of TrustYou (TrustYou) GmbH, which provides hospitality AI platforms for hotels, has expanded its integration with major Property Management Systems (PMS) and has officially launched its Customer Data Platform (CDP) in Japan.

This CDP integrates vast amounts of data related to accommodation facilities accumulated through PMS (such as guest history and customer information), action history for marketing emails, and TrustYou's existing Customer Experience Platform (CXP). This provides hotels with an environment to deeply understand customer preferences and needs, enabling them to utilize this insight for personalized marketing and fostering repeat guests.

Three Challenges Facing the Lodging Industry Currently, the lodging industry is required to address challenges such as "severe labor shortages," "diversifying customer needs," and "lagging digitalization." With the recovery of inbound demand and an increase in Free Independent Travelers (FIT), accommodation facilities are required to provide personalized services to each guest, while simultaneously needing to operate efficiently with limited staff.

Furthermore, hotels often use multiple systems such as PMS (Property Management Systems), Online Travel Agencies (OTAs), and customer communication tools, often leading to fragmented customer data management. This makes it challenging to fully utilize customer information for marketing and fostering repeat guests.

Against this backdrop, the importance of a CDP (Customer Data Platform) as a foundation for integrating dispersed customer data and deepening customer understanding is growing.

Achieving Customer Data Integration Through Partnership with Major PMS TrustYou's CDP supports integration with major PMS such as Oracle Hospitality OPERA Cloud, SIHOT, and Apaleo, enabling customer understanding by combining customer data accumulated in PMS with survey data held by TrustYou.

Key PMS systems compatible with this integration include: - Oracle Hospitality OPERA Cloud - SIHOT - Apaleo