TrustYou Expands Hotel Management System (PMS) Integrations, Fully Launches CDP in Japan to Consolidate Customer Data and Enhance Customer Experience

TrustYou Co., Ltd., the Japanese subsidiary of TrustYou GmbH, a provider of hospitality AI platforms for hotels, has announced the full launch of its Customer Data Platform (CDP) in the Japanese market, alongside an expansion of integrations with major hotel management systems (PMS).

This CDP consolidates accommodation history and customer information stored in PMS, as well as customer behavior data from email campaigns and extensive property data accumulated through TrustYou's existing Customer Experience Platform (CXP). This enables hotels to gain a deeper understanding of customer preferences and needs, facilitating personalized marketing and the cultivation of repeat guests.

Three Challenges Facing the Hospitality Industry Currently, the hospitality industry faces challenges such as "severe labor shortages," "diversifying customer needs," and "lagging digitalization." With the recovery of inbound demand and the increase in individual travel (FIT), hotels are required to provide tailored services to each guest, while operating efficiently with limited staff.

Furthermore, hotels often use multiple systems concurrently, including PMS (Hotel Management Systems), Online Travel Agents (OTAs), and customer communication tools, leading to customer data being managed in a scattered manner. This makes it difficult to leverage customer information for effective marketing and repeat guest development.

Against this backdrop, the importance of CDP (Customer Data Platform) is growing as a foundation for integrating dispersed customer data and deepening customer understanding.

Achieving Customer Data Integration Through Major PMS Partnerships TrustYou's CDP supports integrations with major PMS such as Oracle Hospitality OPERA Cloud, SIHOT, and Apaleo, enabling a deeper customer understanding by combining customer data from PMS with the survey data held by TrustYou.

The main PMS with which integration is supported are as follows: * Oracle Hospitality OPERA Cloud * SIHOT * Apaleo

Through this integration, the following types of data stored in PMS will be integrated into TrustYou's CDP: * Reservation information (stay dates, duration, number of guests, etc.) * Accommodation history * Customer profile (language, birthday, etc.) * Booking channel information * Sales information

This data is integrated in real-time or automatically, allowing hotels to manage their scattered customer information in a unified manner on a single platform.

Marketing Utilization and Benefits of Customer Data Integration This integration allows accommodation facilities to comprehensively utilize customer data and conduct more advanced marketing activities. For example, the following applications are expected: * Centralized Management of Customer Data: By integrating accommodation history and customer information stored in PMS on the CDP, hotels can more accurately grasp guest behavior and preferences. * Personalized Marketing: Segment analysis based on stay history and customer attributes enables the implementation of optimized communication and promotions for each guest. * Enhanced Repeat Guest Development: Leveraging customer data allows for the execution of campaigns and personalized offers to encourage repeat visits, contributing to long-term customer loyalty improvement.

Furthermore, by strengthening marketing activities utilizing customer data, it leads to addressing management challenges such as reducing reliance on OTAs and promoting direct bookings.

Future Developments: Expanding Integrations to Support Data Utilization in the Hospitality Industry TrustYou plans to continue expanding its integrations with various systems in the hospitality industry, including PMS, to build an environment where hotels can utilize customer data more effectively. Additionally, by leveraging the customer data integrated into the CDP, they aim to enhance the provision of solutions that support data-driven hotel operations, such as AI-driven guest communication and personalized experiences.

Going forward, TrustYou aims to evolve its platform, which supports the AX (AI Transformation) of the hospitality industry, to provide value to both hotels and guests.

Regarding Expanding Integrations with PMS Vendors TrustYou considers strengthening integrations with domestic PMS in Japan as a key initiative for expanding CDP utilization in the Japanese market.

Integrations with overseas PMS such as Oracle Hospitality OPERA Cloud, SIHOT, and Apaleo are already progressing, allowing accommodation facilities using these systems to utilize TrustYou's CDP smoothly.

In the future, TrustYou will further expand integrations with PMS used in Japan to build an environment where hotels can utilize customer data more easily.

PMS vendors interested in integrating with TrustYou's CDP are welcome to inquire via the following link: https://www.trustyou.com/ja/contact/

About TrustYou TrustYou provides the world's #1 hospitality AI platform that enables companies to listen to guest feedback, act on it, and improve guest satisfaction. It collects, analyzes, and visualizes data from over 1 million hotels and accommodations listed on over 200 travel sites worldwide in multiple languages, supporting better business decisions. In recent years, by leveraging AI, TrustYou has moved beyond customer feedback solutions to enable customer data management and drive more direct bookings. It consolidates customer data to create effective marketing, personalized experiences, and higher customer lifetime value.

Furthermore, TrustYou's review data is utilized by partners such as Google and other travel sites, fulfilling its mission to create infinite opportunities for companies to listen to, respond to, and improve based on guest feedback.

For service estimates or demo requests, please inquire here: https://www.trustyou.com/ja/contact/