True Data and Freakout Launch Collaboration in Retail Media Domain, Supporting Ad Targeting and Effectiveness Verification Using Purchase Data

True Data Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroyuki Yonekura; Securities Code: 4416; hereinafter "True Data") is pleased to announce that on Tuesday, June 30, 2026, True Data's advertising purchase segment data*1 will be integrated with Freakout Inc.'s (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Tokiyoshi; hereinafter "Freakout") DSP (Advertising Distribution Platform) "Red".

Advertising distribution utilizing first-party data such as retail purchase data is called "retail media" and is gaining attention as a new form of advertising distribution that is not bound by third-party cookie regulations. This integration will enable companies using "Red" to utilize True Data's advertising purchase segment data, which handles approximately 65 million people's worth of ID-POS data*2 nationwide, to achieve high-precision targeting distribution and verify "purchase lift effects" offline.

Through this collaboration, both companies will promote a next-generation marketing foundation that supports optimal decision-making for businesses and accelerate value creation for the entire industry.

Background

Even with the widespread use of the internet today, it is said that approximately 90% of consumer purchases are made at physical stores*3. For many advertising agencies and advertisers, verifying offline effectiveness, i.e., "how much advertising exposure led to actual in-store purchases," has been difficult and a major challenge. Furthermore, with the strengthening of global privacy protection regulations, there is a growing need to establish new customer engagement methods that do not rely on the use of third-party cookies, which have been the foundation of traditional digital marketing. Amidst this, "retail media," where advertisers such as consumer goods manufacturers operate advertising by utilizing retail purchase data and customer bases, is experiencing rapid global growth, and its market size is expanding quickly.

Against this backdrop, True Data has decided to collaborate with Freakout and integrate its data with "Red," Freakout's powerful advertising distribution platform supported by many clients. By combining the strengths of both companies, we will provide an environment that enables data-backed, reliable decision-making in an increasingly uncertain advertising market.

Overview

By integrating True Data's advertising purchase segment data with Freakout's advertising distribution platform "Red," we will be able to offer advertising distribution and analysis functions that utilize purchase data.

【What will be realized with "Red" through this integration】

1. Advertising distribution based on purchase data

In addition to conventional data such as location information, BtoB data, age, gender, and interests, targeting utilizing purchase data will newly become possible. This will enable advertising distribution to consumers with a high likelihood of purchase based on their purchasing trends, thereby achieving more accurate targeting.

2. Ad effectiveness analysis utilizing offline purchase data

By comparing the purchasing status of individuals exposed to advertising with those not exposed, we can analyze the impact of advertising measures on purchasing behavior. This visualizes the contribution to offline purchases, which was difficult to grasp with online metrics alone, and can be used for evaluating and improving advertising investments.

3. One-stop provision from distribution to analysis

Since targeting distribution and ad effectiveness analysis utilizing purchase data can be performed on the same platform, it is possible to efficiently manage everything from planning to execution and verification of measures. By utilizing analysis results for subsequent advertising distribution, continuous advancement of marketing measures can be achieved.

Future Outlook

Starting with the data integration into "Red," True Data and Freakout will leverage their respective data, technologies, and expertise to strengthen integration with the location marketing platform "ASE" and consider new service developments. Through this, we aim to maximize the customer lifetime value (LTV) for client companies' brands and evolve into an integrated decision-support OS (foundation).

About Freakout's Advertising Distribution Platform "Red"

An all-device marketing platform equipped with a cutting-edge proprietary machine learning engine. It has access to domestic ad inventory exceeding 850 billion monthly impressions via RTB, enabling ad distribution in various formats such as video, native, and display using Freakout's unique targeting technology.

https://www.fout.co.jp/freakout/product/red/

*1) True Data's advertising purchase segment data: A dataset of advertising identifiers extracted from purchase data that can be used for targeting and effectiveness verification. It does not include information that identifies individuals or stores.

*2) ID-POS: Purchase data linked to customer IDs. It allows understanding of purchaser attributes, repeat purchase rates, switching behavior, and other purchasing actions. The anonymized purchase data provided by True Data does not include information that identifies stores or individuals.

*3) Source: Ministry of Economy, Trade and Industry "FY2024 Project for the Development of Digital Transaction Environments (Survey on Electronic Commerce Market)"

About Freakout

Freakout is a marketing technology company that pioneered real-time bidding for internet advertising in Japan. Based on domestic ad inventory and data, the company develops and provides marketing platforms such as "Red," location marketing platform "ASE," and AI utilization product "alpaka." It supports problem-solving for businesses through various formats including display, native, video/CTV, High Impact, and DOOH (outdoor advertising), along with precise targeting. It also supports the construction of unique advertising infrastructures tailored to the needs of diverse businesses.

Since its founding, Freakout has pursued the realization of "non-intrusive advertising" and a "trusted advertising space" through thorough transparency and ad fraud countermeasures. The company continues its challenge to elevate advertising from a "nuisance" to an "encounter with useful information," contributing to the sound development of the digital marketing industry.

【Company Profile of Freakout Inc.】

Representative: Keiji Tokiyoshi, President and CEO

Location: 7F, Sumitomo Fudosan Roppongi Central Tower, 7-15-9 Roppongi, Minato-ku, Tokyo, 106-0032

Established: January 2017

URL: https://www.fout.co.jp/freakout/

About True Data

Operates a big data platform handling POS and ID-POS data from drugstores and supermarkets, with an annual active user base of approximately 65 million people. It provides data utilization solutions effective in the DX era, including customer understanding, product strategy, sales promotion measures, advertising optimization, and production/inventory management, to companies in retail, consumer goods manufacturing, and a wide range of other industries, supporting data-driven corporate decision-making.

【Company Profile of True Data Inc.】

Representative: Hiroyuki Yonekura, President and CEO

Location: 4F, Shiba-Daimon Center Building, 1-10-11 Shiba-Daimon, Minato-ku, Tokyo, 105-0012

Established: October 10, 2000

URL: https://www.truedata.co.jp/

Inquiries: https://www.truedata.co.jp/contact/