First in Iwate Prefecture! Stand-alone Baby Care Room 'mamaro' Installed at 'Asovillage Kitakami'
Trim Inc. has installed its 'mamaro' baby care room at 'Asovillage Kitakami,' marking the first of its kind in an amusement facility in Iwate Prefecture. This initiative aims to improve convenience for families with young children when they go out.
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- 📰 Published: April 3, 2026 at 19:34
Trim Inc. (Naka-ku, Yokohama; CEO: Yusuke Hasegawa) has newly installed its fully private baby care room, 'mamaro™', at 'Asovillage Kitakami' starting from Monday, March 30, 2026.
'mamaro' is a fully private baby care room that can be used for baby care purposes such as nursing, diaper changing, and changing clothes. Installations are rapidly progressing in commercial facilities, train stations, public facilities, and parks across Japan. By December 2025, the number of installations reached 900 units, with a cumulative total of 1.6 million uses.
Trim will continue to pursue its mission of 'providing a better child-rearing environment' by promoting product development and installation.
## Details of the 'mamaro™' Baby Care Room Installation
- Location:
'Asovillage Kitakami'
- Operation Start Date:
'Monday, March 30, 2026'
- Eligible Users:
Individuals with small children (can be used regardless of gender)
Women who need to express milk
## About the Baby Care Room 'mamaro™'
This is a movable, fully private baby care room that can be installed in a space about the size of one tatami mat. In addition to being available for a wide range of baby care needs, it is equipped with software that links with a smartphone app to provide real-time usage status and acquire user data.
Because it is a lockable private room, it offers many options for installation locations and can be used regardless of gender. As a result, there is an increasing number of cases where it is installed as part of D&I and SDGs initiatives.
### 'mamaro™' Details
- Main indoor facilities: Sofa, movable sofa, monitor, electrical outlet
- Dimensions: Height: 203cm / Width: 180cm / Depth: 90cm (Interior height 190cm / Interior area 1.28㎡)
### 'mamaro™' Introduction Page (Trim Corporate Site)
https://trim-inc.com/products/mamaro/
## About Trim Inc.
- Established: November 2015
- Headquarters: 16 Suwa-cho, Naka-ku, Yokohama
- Representative: Yusuke Hasegawa
- URL: https://www.trim-inc.com
'mamaro' is a fully private baby care room that can be used for baby care purposes such as nursing, diaper changing, and changing clothes. Installations are rapidly progressing in commercial facilities, train stations, public facilities, and parks across Japan. By December 2025, the number of installations reached 900 units, with a cumulative total of 1.6 million uses.
Trim will continue to pursue its mission of 'providing a better child-rearing environment' by promoting product development and installation.
## Details of the 'mamaro™' Baby Care Room Installation
- Location:
'Asovillage Kitakami'
- Operation Start Date:
'Monday, March 30, 2026'
- Eligible Users:
Individuals with small children (can be used regardless of gender)
Women who need to express milk
## About the Baby Care Room 'mamaro™'
This is a movable, fully private baby care room that can be installed in a space about the size of one tatami mat. In addition to being available for a wide range of baby care needs, it is equipped with software that links with a smartphone app to provide real-time usage status and acquire user data.
Because it is a lockable private room, it offers many options for installation locations and can be used regardless of gender. As a result, there is an increasing number of cases where it is installed as part of D&I and SDGs initiatives.
### 'mamaro™' Details
- Main indoor facilities: Sofa, movable sofa, monitor, electrical outlet
- Dimensions: Height: 203cm / Width: 180cm / Depth: 90cm (Interior height 190cm / Interior area 1.28㎡)
### 'mamaro™' Introduction Page (Trim Corporate Site)
https://trim-inc.com/products/mamaro/
## About Trim Inc.
- Established: November 2015
- Headquarters: 16 Suwa-cho, Naka-ku, Yokohama
- Representative: Yusuke Hasegawa
- URL: https://www.trim-inc.com
FAQ
What is 'mamaro'?
It is a movable, fully private baby care room, about the size of one tatami mat, for nursing, diaper changing, and changing clothes.
Where is it located in 'Asovillage Kitakami'?
Please inquire with the facility for the specific location. It is generally placed in an easily accessible common area.
Can men use it?
Yes, anyone with a small child can use it, regardless of gender.