Trepro, with over 300 SNS recruitment support achievements, launches SNS job matching support in the architectural construction management industry!
Trepro, specializing in SNS recruitment support, will launch SNS job matching support for the architectural construction management industry from April 28, 2026. This initiative aims to visualize job value and site realities through SNS to prevent mismatches and improve retention rates, addressing the aging workforce, shortage of young talent, and high turnover rates in the construction sector.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:10
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 02:08 (15h 37m after Collected)
Trepro Co., Ltd. (hereinafter, Trepro; Headquarters: Ark Mori Building 35F, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6035; Representative Director: Takuma Kanayama), specializing in SNS recruitment support, will begin providing SNS recruitment support for construction companies facing challenges in hiring architectural construction managers from Tuesday, April 28, 2026.
Amidst the decline in the number of construction workers and an aging workforce, the effective job opening ratio for architectural construction engineers is 8.56 times as of Reiwa 6 (2024), according to the Ministry of Health, Labour and Welfare's job information provision site.
Trepro supports talent acquisition by visualizing the value of work and the reality of the site, which are difficult to convey through job descriptions alone, using SNS, and by designing recruitment promotion and application funnels.
**Architectural Construction Management Talent Recruitment and SNS Recruitment Strategy**
The construction industry is a vital industry that supports Japan's social infrastructure, and architectural construction engineers are specialists responsible for quality control, safety management, process management, and cost management at construction sites. However, the recruitment environment is becoming increasingly severe year by year. The number of construction workers has decreased from 6.85 million in 1997 to 4.77 million in 2024, with 36.7% being 55 years or older and 11.7% being 29 years or younger, indicating both an aging workforce and a shortage of young people.
According to the Ministry of Health, Labour and Welfare, the effective job opening ratio for architectural construction engineers is 8.56 times as of Reiwa 6 (2024). The difficulty in recruitment is not only due to the large number of job openings but also the high turnover rate within three years for new graduates: 30.1% for university graduates and 42.4% for high school graduates. Traditional job boards often fail to adequately convey qualitative information such as the significant responsibility, rewards, and corporate culture of construction management work, which contributes to high turnover.
Traditional job boards and recruitment agencies are important means for conveying job requirements and conditions, but they alone may not sufficiently convey the significant responsibility, rewards, specific characteristics of each site, the atmosphere of the people working there, and the values of each company in construction management. When job seekers choose a workplace, qualitative information such as the company's culture, actual working style, and the voices of senior employees, in addition to basic conditions like salary and location, are crucial factors that determine retention after joining. Especially in the construction industry, where high turnover rates are a challenge, conveying the "real feeling of working" beforehand, which cannot be communicated through job descriptions, helps prevent mismatches and leads to long-term talent retention. Therefore, SNS recruitment support, which utilizes SNS and videos to continuously disseminate information that is difficult to convey through job descriptions alone, becomes the optimal means to solve the recruitment challenges for architectural construction management talent. Through SNS recruitment, by directly delivering the actual state of construction management work, its rewards, and corporate culture to job seekers, a recruitment strategy that enhances the matching accuracy between companies and job seekers and improves retention rates after recruitment can be realized.
**Trepro's Value in Supporting Architectural Construction Management Talent Recruitment**
Trepro has accumulated a track record of supporting over 300 companies in SNS operation support, including recruitment support, and producing over 70,000 pieces of content. In this support for the architectural construction management sector, we emphasize not only the number of views but also the design of funnels that lead to applications and company understanding, while considering the recruitment challenges and job characteristics of each industry.
What Trepro emphasizes in this initiative is not to make the recruitment of architectural construction management talent a competition solely based on conditions. Construction management is a specialized profession that requires expertise, experience, qualifications, and practical understanding. Therefore, in a structure where comparisons are made only on salary and benefits, small and medium-sized construction companies tend to be at a disadvantage. On the other hand, elements such as the working environment at each company, training policies, relationships among employees, and an environment where young people can grow, offer ample room for differentiation that can be communicated by each company. SNS recruitment support functions as one means to convey these differences.
This support is intended for construction companies that are experiencing the following challenges in hiring architectural construction management talent:
* Application numbers are not increasing just by posting on job boards.
* Want to strengthen recruitment of young talent.
* Want to communicate the appeal of the site and the atmosphere of employees more.
* Want to work on forming a future talent pool in addition to hiring experienced professionals.
For companies that want to establish recruitment public relations as a medium-to-long-term recruitment foundation rather than a one-off measure, this support is an option. Through this initiative, Trepro aims to ensure that the value and role of architectural construction management work are more appropriately conveyed to job seekers.
**Representative's Message**
Takuma Kanayama, Representative Director, Trepro Co., Ltd.
In addressing the recruitment challenges in the architectural construction management industry, what I felt was the biggest challenge was the structure where recruitment activities tend to fall into a "condition competition." If comparisons are made only on salary and benefits, the inherent appeal of small and medium-sized construction companies—such as careful training, human relationships on site, and a culture where young people can take on challenges—gets buried before reaching job seekers. I am convinced that SNS as a medium has the power to change that structure.
Amidst the decline in the number of construction workers and an aging workforce, the effective job opening ratio for architectural construction engineers is 8.56 times as of Reiwa 6 (2024), according to the Ministry of Health, Labour and Welfare's job information provision site.
Trepro supports talent acquisition by visualizing the value of work and the reality of the site, which are difficult to convey through job descriptions alone, using SNS, and by designing recruitment promotion and application funnels.
**Architectural Construction Management Talent Recruitment and SNS Recruitment Strategy**
The construction industry is a vital industry that supports Japan's social infrastructure, and architectural construction engineers are specialists responsible for quality control, safety management, process management, and cost management at construction sites. However, the recruitment environment is becoming increasingly severe year by year. The number of construction workers has decreased from 6.85 million in 1997 to 4.77 million in 2024, with 36.7% being 55 years or older and 11.7% being 29 years or younger, indicating both an aging workforce and a shortage of young people.
According to the Ministry of Health, Labour and Welfare, the effective job opening ratio for architectural construction engineers is 8.56 times as of Reiwa 6 (2024). The difficulty in recruitment is not only due to the large number of job openings but also the high turnover rate within three years for new graduates: 30.1% for university graduates and 42.4% for high school graduates. Traditional job boards often fail to adequately convey qualitative information such as the significant responsibility, rewards, and corporate culture of construction management work, which contributes to high turnover.
Traditional job boards and recruitment agencies are important means for conveying job requirements and conditions, but they alone may not sufficiently convey the significant responsibility, rewards, specific characteristics of each site, the atmosphere of the people working there, and the values of each company in construction management. When job seekers choose a workplace, qualitative information such as the company's culture, actual working style, and the voices of senior employees, in addition to basic conditions like salary and location, are crucial factors that determine retention after joining. Especially in the construction industry, where high turnover rates are a challenge, conveying the "real feeling of working" beforehand, which cannot be communicated through job descriptions, helps prevent mismatches and leads to long-term talent retention. Therefore, SNS recruitment support, which utilizes SNS and videos to continuously disseminate information that is difficult to convey through job descriptions alone, becomes the optimal means to solve the recruitment challenges for architectural construction management talent. Through SNS recruitment, by directly delivering the actual state of construction management work, its rewards, and corporate culture to job seekers, a recruitment strategy that enhances the matching accuracy between companies and job seekers and improves retention rates after recruitment can be realized.
**Trepro's Value in Supporting Architectural Construction Management Talent Recruitment**
Trepro has accumulated a track record of supporting over 300 companies in SNS operation support, including recruitment support, and producing over 70,000 pieces of content. In this support for the architectural construction management sector, we emphasize not only the number of views but also the design of funnels that lead to applications and company understanding, while considering the recruitment challenges and job characteristics of each industry.
What Trepro emphasizes in this initiative is not to make the recruitment of architectural construction management talent a competition solely based on conditions. Construction management is a specialized profession that requires expertise, experience, qualifications, and practical understanding. Therefore, in a structure where comparisons are made only on salary and benefits, small and medium-sized construction companies tend to be at a disadvantage. On the other hand, elements such as the working environment at each company, training policies, relationships among employees, and an environment where young people can grow, offer ample room for differentiation that can be communicated by each company. SNS recruitment support functions as one means to convey these differences.
This support is intended for construction companies that are experiencing the following challenges in hiring architectural construction management talent:
* Application numbers are not increasing just by posting on job boards.
* Want to strengthen recruitment of young talent.
* Want to communicate the appeal of the site and the atmosphere of employees more.
* Want to work on forming a future talent pool in addition to hiring experienced professionals.
For companies that want to establish recruitment public relations as a medium-to-long-term recruitment foundation rather than a one-off measure, this support is an option. Through this initiative, Trepro aims to ensure that the value and role of architectural construction management work are more appropriately conveyed to job seekers.
**Representative's Message**
Takuma Kanayama, Representative Director, Trepro Co., Ltd.
In addressing the recruitment challenges in the architectural construction management industry, what I felt was the biggest challenge was the structure where recruitment activities tend to fall into a "condition competition." If comparisons are made only on salary and benefits, the inherent appeal of small and medium-sized construction companies—such as careful training, human relationships on site, and a culture where young people can take on challenges—gets buried before reaching job seekers. I am convinced that SNS as a medium has the power to change that structure.