Trepro's TikTok Operation Support Solves Recruitment Challenges & Achieves Significant Improvements! Charm Co., Ltd., an Electrical Contractor, Publishes Recruitment Support Results
Trepro, specializing in SNS recruitment support, announced a successful case of TikTok operation support for Charm Co., Ltd., an electrical contractor. Recruitment inquiries increased to an average of 10 per month, and the ratio of experienced hires improved to 90%.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 05:10
- 🔍 Collected: April 28, 2026 at 20:32
- 🤖 AI Analyzed: April 28, 2026 at 21:06 (34 min after Collected)
Trepro Co., Ltd. (hereinafter, Trepro; Headquarters: Ark Mori Building 35F, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6035; Representative Director: Takuma Kanayama), specializing in SNS recruitment support, has released a case study of recruitment achievements through TikTok operation support for Charm Co., Ltd., an electrical construction company.
After implementing TikTok operation support, Charm Co., Ltd. saw its recruitment inquiries increase from a pace of 2 people every 3 months to an average of 10 people per month. Converted to annual inquiries, this expanded from approximately 8 people to 100 people, leading to 20 hires per year. Additionally, the ratio of experienced hires among successful candidates increased to 90%, from a state where inexperienced individuals were predominant.
Overview of the Support Case
Trepro Co., Ltd. provided 12 months of TikTok operation support to Charm Co., Ltd., an electrical construction company.
During the approximately 10-month aggregation period from June 16, 2025, to April 16, 2026, the total number of TikTok posts reached 94. As a result, recruitment inquiries increased from "2 people every 3 months" before support to "an average of 10 people per month" after support. Converted to annual inquiries, this expanded from approximately 8 people to 100 people, leading to 20 hires per year.
Challenges: Cost-effectiveness and Limited Selection Due to Insufficient Applicant Pool
Before receiving support, Charm Co., Ltd. was spending 150,000 yen per month on recruitment costs solely through major job change support sites, but faced challenges with cost-effectiveness. The number of inquiries was at a pace of 2 people every 3 months, and the applicant pool itself was insufficient. Consequently, it was difficult to compare and select applicants, resulting in limited room for recruitment selection.
Furthermore, the majority of inquiries were from inexperienced individuals, and there was a chronic shortage of experienced hires. On the other hand, despite having excellent benefits and welfare, the company faced the challenge that these strengths were not adequately reaching the target audience.
Trepro Focused on "Converting Appeal into a Form That Resonates with Job Seekers"
In its support, Trepro emphasized "converting Charm Co., Ltd.'s appeal into a form that resonates with job seekers."
First, regarding benefits and welfare, information was disseminated by visualizing it with numbers rather than ambiguous expressions. At the same time, the "harmonious atmosphere within the company," which is difficult to convey in text, was delivered through video-specific expressions.
Furthermore, almost all successful candidates were interviewed to continuously collect information on "which video led them to know the company" and "which video was the deciding factor for their application." Based on these results, the communication strategy was refined, and the content direction was continuously improved, which was one of the factors contributing to the success.
SNS Response
The response on TikTok also became the foundation supporting the recruitment achievements. During the aggregation period, the cumulative video views reached approximately 2.1 million, cumulative reach was approximately 1.8 million people, cumulative likes were approximately 8,800, and comments exceeded 1,500. This allowed for expanding contact opportunities for recruitment public relations while creating a flow that increased interest in the company.
[Videos with Significant Response]
・"Too Close?" (Theme: Workplace Atmosphere) - 316,619 views, 1,144 likes
・"Is this common?" (Theme: Common situations for electricians) - 152,456 views
・"Those who want to step up" (Theme: Appealing benefits) - 141,745 views
It can be seen that different angles—workplace atmosphere, industry-specific empathy, and concrete benefits—each attracted the interest of job seekers.
"Too Close!?" https://vt.tiktok.com/ZS9J3tgVE/ "Is this common?" https://vt.tiktok.com/ZS9J3o5AT/ "Those who want to step up" https://vt.tiktok.com/ZS9J3xRGb/
About Trepro Co., Ltd.
Trepro offers a wide range of services, including TikTok operation agency, advertising agency, AI training business, and system development.
"Thank you" is not enough! We are committed to continuously creating gratitude, inspiration, and excitement. We aspire to be the best partner for our clients, maximizing our knowledge and expertise.
We are not afraid to take on challenges and want to contribute to society with innovative solutions alongside colleagues who continue to grow with us.
That is my, and our, determination.
Significant Increase in Inquiries and Unexpected Ripple Effects
In terms of recruitment, changes were observed in both quantity and quality. The number of inquiries increased from a pace of 2 people every 3 months to an average of 10 people per month, expanding from approximately 8 to 100 people annually, a level of about 12.5 times. The number of hires changed from a state of "limited applicants and little room for recruitment selection" before support to 20 hires per year.
Furthermore, the composition of successful candidates also changed. Previously, inexperienced individuals were
After implementing TikTok operation support, Charm Co., Ltd. saw its recruitment inquiries increase from a pace of 2 people every 3 months to an average of 10 people per month. Converted to annual inquiries, this expanded from approximately 8 people to 100 people, leading to 20 hires per year. Additionally, the ratio of experienced hires among successful candidates increased to 90%, from a state where inexperienced individuals were predominant.
Overview of the Support Case
Trepro Co., Ltd. provided 12 months of TikTok operation support to Charm Co., Ltd., an electrical construction company.
During the approximately 10-month aggregation period from June 16, 2025, to April 16, 2026, the total number of TikTok posts reached 94. As a result, recruitment inquiries increased from "2 people every 3 months" before support to "an average of 10 people per month" after support. Converted to annual inquiries, this expanded from approximately 8 people to 100 people, leading to 20 hires per year.
Challenges: Cost-effectiveness and Limited Selection Due to Insufficient Applicant Pool
Before receiving support, Charm Co., Ltd. was spending 150,000 yen per month on recruitment costs solely through major job change support sites, but faced challenges with cost-effectiveness. The number of inquiries was at a pace of 2 people every 3 months, and the applicant pool itself was insufficient. Consequently, it was difficult to compare and select applicants, resulting in limited room for recruitment selection.
Furthermore, the majority of inquiries were from inexperienced individuals, and there was a chronic shortage of experienced hires. On the other hand, despite having excellent benefits and welfare, the company faced the challenge that these strengths were not adequately reaching the target audience.
Trepro Focused on "Converting Appeal into a Form That Resonates with Job Seekers"
In its support, Trepro emphasized "converting Charm Co., Ltd.'s appeal into a form that resonates with job seekers."
First, regarding benefits and welfare, information was disseminated by visualizing it with numbers rather than ambiguous expressions. At the same time, the "harmonious atmosphere within the company," which is difficult to convey in text, was delivered through video-specific expressions.
Furthermore, almost all successful candidates were interviewed to continuously collect information on "which video led them to know the company" and "which video was the deciding factor for their application." Based on these results, the communication strategy was refined, and the content direction was continuously improved, which was one of the factors contributing to the success.
SNS Response
The response on TikTok also became the foundation supporting the recruitment achievements. During the aggregation period, the cumulative video views reached approximately 2.1 million, cumulative reach was approximately 1.8 million people, cumulative likes were approximately 8,800, and comments exceeded 1,500. This allowed for expanding contact opportunities for recruitment public relations while creating a flow that increased interest in the company.
[Videos with Significant Response]
・"Too Close?" (Theme: Workplace Atmosphere) - 316,619 views, 1,144 likes
・"Is this common?" (Theme: Common situations for electricians) - 152,456 views
・"Those who want to step up" (Theme: Appealing benefits) - 141,745 views
It can be seen that different angles—workplace atmosphere, industry-specific empathy, and concrete benefits—each attracted the interest of job seekers.
"Too Close!?" https://vt.tiktok.com/ZS9J3tgVE/ "Is this common?" https://vt.tiktok.com/ZS9J3o5AT/ "Those who want to step up" https://vt.tiktok.com/ZS9J3xRGb/
About Trepro Co., Ltd.
Trepro offers a wide range of services, including TikTok operation agency, advertising agency, AI training business, and system development.
"Thank you" is not enough! We are committed to continuously creating gratitude, inspiration, and excitement. We aspire to be the best partner for our clients, maximizing our knowledge and expertise.
We are not afraid to take on challenges and want to contribute to society with innovative solutions alongside colleagues who continue to grow with us.
That is my, and our, determination.
Significant Increase in Inquiries and Unexpected Ripple Effects
In terms of recruitment, changes were observed in both quantity and quality. The number of inquiries increased from a pace of 2 people every 3 months to an average of 10 people per month, expanding from approximately 8 to 100 people annually, a level of about 12.5 times. The number of hires changed from a state of "limited applicants and little room for recruitment selection" before support to 20 hires per year.
Furthermore, the composition of successful candidates also changed. Previously, inexperienced individuals were