Trepro Launches Specialized SNS Recruitment Site for the Electrical Construction Industry

Trepro Co., Ltd. (Headquarters: 35F Ark Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo; CEO: Takuma Kanayama), specializing in SNS recruitment support, will open a special site (https://denkikoji.tre-pro.co.jp/) on April 6, 2026, to coincide with the start of its support for hiring electrical technicians.

Recruitment Situation in the Electrical Construction Industry **Rising Difficulty in Hiring Electrical Workers** The recruitment market for electricians is extremely tight. According to statistics from the Ministry of Health, Labour and Welfare, the effective job opening ratio for electricians reached 3.8x as of June 2025. This is more than three times the average for all industries (1.17x), representing a critical situation where approximately four companies compete for every single job seeker.

This labor shortage is caused by complex structural factors, including a sharp decline in the working population due to a falling birthrate, rapid aging of the industry, and high hurdles for obtaining qualifications, which make entry for inexperienced workers difficult.

Solving Challenges with SNS Recruitment SNS recruitment serves as an effective solution for companies facing these challenges. Trepro's approach allows for a nationwide reach, recruiting talent not just locally but from across Japan. By realistically sharing the work environment and appeal of the job through SNS, companies can effectively communicate their values and culture. Furthermore, it enables a direct approach to younger generations (digital natives), making SNS the most effective communication channel for securing young talent.

Trepro has extensive experience in recruiting for regional electrical industries, with a 98.2% satisfaction rate, over 300 supported companies, and more than 70,000 cumulative posts.

Comparison with Other Recruitment Methods SNS recruitment offers overwhelmingly superior cost performance compared to traditional methods. By switching to SNS, companies can drastically reduce recruitment costs. Additionally, by having employees share real workplace charms, they attract 'fans' of the company, and the posts and followers accumulate as long-term corporate assets.

Operational Flow After Application Trepro's SNS operation consists of a five-step process: 1. **Hearing**: Understanding client needs and designing optimal strategies. 2. **Planning & Composition**: Deciding what content to post and at what frequency. 3. **Filming & Editing**: Creating high-quality visual content that reflects the brand image. 4. **Posting & Distribution**: Reaching potential job seekers at the right timing. 5. **Effect Measurement**: Analyzing views, engagement, and applications to maximize effectiveness.

About Trepro Co., Ltd. Trepro provides a wide range of services, including TikTok operation management, advertising agency services, AI training, and system development. Based on the philosophy of creating 'gratitude, emotion, and inspiration,' they strive to be the best partner for their clients through innovative solutions.

Company Overview - **Name**: Trepro Co., Ltd. - **URL**: https://tre-pro.co.jp/ - **Established**: October 2025 - **Representative**: Takuma Kanayama, CEO - **Location**: Tokyo HQ (within Material Co., Ltd.), 35F Ark Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo - **Business**: TikTok operation management, advertising agency, AI training, system/app development, creative production. - **Special Site**: https://denkikoji.tre-pro.co.jp/