WILLER ACROSS Launches 'Mobility × Entertainment' Solution Business

WILLER ACROSS Inc. (headquartered in Chuo-ku, Tokyo; President and CEO: Katsushi Shukuya; hereinafter "WILLER ACROSS"), a company that creates new value through CROSS (integration) beyond the boundaries of mobility and other fields, has launched a new "Mobility × Entertainment" solution business. This service leverages transportation spaces as new customer touchpoints to support fan marketing and enhance customer experiences.

This solution utilizes the WILLER Group's nationwide network of approximately 500 highway bus routes, its membership base of over 9 million users, digital content delivery capabilities, and sales channels to deliver new customer experiences throughout the pre-trip, during-trip, and post-trip journey phases. By collaborating with content owners, event organizers, local governments, tourism businesses, and transportation providers, the initiative transforms travel time itself into valuable content, enabling innovative marketing strategies.

As the first initiative, a limited audio content campaign featuring the popular dance and vocal group "THE RAMPAGE from LDH JAPAN" has launched today, June 29 (Mon).

In recent years, while fan-driven tourism—such as attending live events, sports games, and pilgrimage tours—has been expanding, enhancing the value of travel time and differentiating customer experiences have become emerging challenges for the transportation industry.

At the same time, content owners and event organizers are increasingly seeking ways to design holistic fan experiences before and after events, drive visitors to regional areas, and foster ongoing fan engagement.

WILLER ACROSS combines its content planning expertise with the transportation network, membership base, digital content distribution, and sales channels of the WILLER Group to offer a unique, end-to-end "Mobility × Entertainment" solution.

Value Provided by the "Mobility × Entertainment" Solution

By leveraging its nationwide transportation network and digital technologies, WILLER ACROSS delivers the following value to content owners and event organizers:

・Enhanced fan engagement throughout pre-trip, during-trip, and post-trip phases

・Increased attendance at concerts and events, and stimulation of travel demand

・Regional revitalization through attracting visitors and promoting regional circulation

・Expanded brand awareness via nationwide promotional campaigns

・Creation of new sponsorship and advertising opportunities by utilizing travel time

・Implementation of data-driven marketing strategies using membership and travel data

Additionally, WILLER ACROSS provides end-to-end support—from planning and sales to promotion—empowering partners' marketing activities.

Moving forward, the company plans to expand collaborations with artists, anime and gaming content, sports teams, local governments, tourism organizations, and other stakeholders, connecting them with transportation providers to drive innovation in customer experience centered on "Mobility × Entertainment."

Furthermore, leveraging its nationwide network of transportation providers, WILLER ACROSS aims to establish itself as a marketing platform that generates travel demand, promotes visitor inflow, and contributes to regional revitalization.

First Initiative: Collaboration with "THE RAMPAGE"

As its first project, WILLER ACROSS has partnered with "THE RAMPAGE from LDH JAPAN" to launch a limited-time audio content campaign available to users of approximately 140 highway bus routes nationwide.

This campaign offers the following features to create new fan engagement opportunities before, during, and after travel. By transforming travel to concerts and events into an entertainment experience, the initiative aims to simultaneously enhance fan satisfaction and stimulate travel demand.

・Exclusive voice messages from group members

・Original audio content recordings

・Signed merchandise giveaway campaign

※ Reference: https://www.willer.co.jp/news/press/2026/0624_6958

Company Overview: WILLER ACROSS Inc.

Company Name: WILLER ACROSS Inc.

Representative: Katsushi Shukuya

Address: 6th Floor, WORK VILLA KYOBASHI, 1-13-1 Kyobashi, Chuo-ku, Tokyo

https://willer-across.co.jp/#company

As part of the WILLER Group, WILLER ACROSS Inc. provides mobility-based services that connect people, businesses, and communities, tackling challenges faced by customers, regions, and society while creating new value through its solution business.

Inquiries: https://willer-across.co.jp/contact/