WILLER MARKETING Co., Ltd. (Headquarters: Osaka) has announced the launch of 'WILLER to Challenge! Across Japan,' a new project designed to support the journeys and challenges of young people, starting Thursday, June 18, 2026, at 12:00 JST.

Project Background Rising costs of living and transportation have made it difficult for students to afford life-changing travel experiences like graduation trips or solo journeys. As a provider of mobility infrastructure, WILLER aims to remove these economic barriers and provide opportunities for youth to discover their own potential and the charms of various regions.

Support and Eligibility - **Support Details**: Full coverage of costs for highway buses, ferries, and hotels bookable via the 'WILLER TRAVEL' site (Estimated value: 300,000–500,000 yen). - **Target**: One student aged 18 to 25. Coupons will also be provided to selected unsuccessful applicants. - **Conditions**: Applicants must plan a route visiting at least 15 prefectures and share their journey progress via their personal social media accounts.

Schedule - **Application Period**: June 18 – July 8, 2026. - **Final Selection**: Presentation at Osaka Headquarters on July 31. - **Travel Period**: August 1 – September 30, 2026.

Interested students can apply through the official campaign website.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: WILLER TRAVEL