Key facts
- Long-awaited homecoming trips and expeditions to dream destinations. WILLER presents its largest-ever highway bus sale, 'Willtra Sale,' starting May 15! ~Up to 50% OFF! In gratitude for 300,000 app downloads~
- WILLER MARKETING Inc. will hold its largest-ever highway bus sale, 'Willtra Sale,' offering up to 50% off on highway bus fares, starting May 15th. This sale is a token of appreciation for achieving 300,000 app downloads and aims to support travel amidst rising prices.
- Source: PR Times
- Date: May 7, 2026
Direct answer
WILLER MARKETING Inc. will hold its largest-ever highway bus sale, 'Willtra Sale,' offering up to 50% off on highway bus fares, starting May 15th. This sale is a token of appreciation for achieving 300,000 app downloads and aims to support travel amidst rising prices.
- Citation
- Long-awaited homecoming trips and expeditions to dream destinations. WILLER presents its largest-ever highway bus sale, 'Willtra Sale,' starting May 15! ~Up to 50% OFF! In gratitude for 300,000 app downloads~ (May 7, 2026), PR Times
- Source
- PR Times
- Date
- May 7, 2026
WILLER MARKETING Inc. will hold its largest-ever highway bus sale, 'Willtra Sale,' offering up to 50% off on highway bus fares, starting May 15th. This sale is a token of appreciation for achieving 300,000 app downloads and aims to support travel amidst rising prices.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 23:00
- 🔍 Collected: May 7, 2026 at 14:31
- 🤖 AI Analyzed: May 7, 2026 at 14:58 (26 min after Collected)
WILLER MARKETING Inc. (Headquarters: Osaka City, Osaka Prefecture; Representative Director and President: Muneo Tsujimoto) will hold its semi-annual big sale, 'WILLER's Ultra Sale' (commonly known as 'Willtra Sale,' URL: https://travel.willer.co.jp/campaign/willtra/), where customers can book highway buses nationwide at great prices on its travel booking site 'WILLER TRAVEL.'
Reservations for this sale will begin on Friday, May 15, 2026, at 12:00 PM. Prior to this, a pre-sale exclusively for Premium members (*1) will be held from Wednesday, May 13, 2026, at 12:00 PM.
In the current climate of rising prices, including accommodation and gasoline costs, enjoying travel to the fullest has become a bit more challenging than before. Nevertheless, we believe that meeting loved ones, discovering new scenery, and experiencing the special journey of 'travel' should inherently be a freedom equally enjoyed by everyone.
With the desire to make travel "more casual, further away," WILLER has planned this sale to encourage everyone's desire to "go on a trip" while easing the burden on household budgets.
(*1) This service allows convenient and affordable use of highway buses, etc., by simply registering your email address and name. There are two types: "General Member (free)" and "Premium Member (annual fee 1,100 yen)." (https://travel.willer.co.jp/membership/) To participate in the Premium member pre-sale, membership registration must be completed by Tuesday, May 12, 2026, at 11:59 PM.
*The purchase of sale items and receipt of coupons are all on a first-come, first-served basis.
This 'Willtra Sale' offers the following special benefits:
[With the greatest gratitude ever]
We want as many people as possible to embark on their journeys with a smile.
With this in mind, we are offering up to 50% OFF on WILLER EXPRESS highway bus fares.
[Supporting travel nationwide]
For those using highway buses nationwide, excluding WILLER EXPRESS.
We are distributing coupons worth up to 1,000 yen OFF (*2) in collaboration with various bus companies.
From cities not served by WILLER buses, to that place you've always wanted to go. We support your travel journey across Japan.
(*2) This coupon is valid for services operated by other companies. WILLER EXPRESS can be used at a discounted sale fare (up to 50% OFF).
[Always, and from now on, together]
In gratitude for 300,000 app downloads.
To ensure that the memories of this trip lead to your next journey, we are presenting a 500 yen coupon for future use.
■ 'Willtra Sale' Implementation Overview
Premium member exclusive pre-sale: Wednesday, May 13, 2026, 12:00 PM - Thursday, May 14, 2026, 12:00 PM
Main sale (all members eligible): Friday, May 15, 2026, 12:00 PM - Thursday, May 29, 2026, 12:00 PM
*Those who complete Premium member registration by Tuesday, May 12, 2026, at 11:59 PM are eligible for the pre-sale.
https://travel.willer.co.jp/campaign/willtra/
① [Highlight] WILLER EXPRESS up to 50% OFF, the largest ever!
This plan, offering the largest discount rate ever for the 'Willtra Sale,' targets all 20 routes, including popular ones.
・Eligible routes: All 20 WILLER EXPRESS routes (day and night buses)
・Departure period: To be announced sequentially on the special sale website
*Limited seats available, first-come, first-served.
② "Choose from 4 types of discount coupons" usable for bus bookings excluding WILLER EXPRESS
We will distribute first-come, first-served coupons worth up to 1,000 yen for highway buses nationwide handled by "WILLER TRAVEL," excluding WILLER EXPRESS.
・Content: 4 types: 300 yen, 500 yen, 700 yen, 1,000 yen
・Eligible: Highway buses nationwide excluding WILLER EXPRESS
*Available coupons vary depending on the booking amount.
*Coupons may become unavailable once the maximum number is reached.
*Additional coupons may be distributed depending on coupon usage.
③ 300,000 app downloads anniversary project
In gratitude for your daily support, we are conducting a cashback campaign exclusively for app users.
Content: All those who book highway buses via the app during the sale period will receive a "500 yen coupon" for their next booking after the sale ends.
■ Our thoughts behind the 'Willtra Sale'
We, WILLER, simply want to help customers reach their destinations.
FAQ
What are the key facts in this article?
WILLER MARKETING Inc. will hold its largest-ever highway bus sale, 'Willtra Sale,' offering up to 50% off on highway bus fares, starting May 15th. This sale is a token of appreciation for achieving 300,000 app downloads and aims to support travel amidst rising prices.
What is the direct answer?
WILLER MARKETING Inc. will hold its largest-ever highway bus sale, 'Willtra Sale,' offering up to 50% off on highway bus fares, starting May 15th. This sale is a token of appreciation for achieving 300,000 app downloads and aims to support travel amidst rising prices.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000427.000027749.html | May 7, 2026
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