Rakuten Travel Launches Initiative to Support Family Travel with "Kazoku Album Mite ne"

Rakuten Travel, a travel reservation service operated by Rakuten Group, Inc., will launch an initiative to support family travel in collaboration with "Kazoku Album Mite ne" (hereinafter referred to as "Mite ne"), a photo and video sharing app for children provided by MIXI, Inc.

Through this initiative, Rakuten Travel and Mite ne aim to support trips spent with family, such as family trips and three-generation trips, and to enhance the value of family experiences during travel. Specifically, to support trips celebrating milestones in a child's growth, a campaign will be held for families with children turning 1 to 6 years old (Note 1) among Mite ne users, offering a chance to win free accommodation vouchers worth 50,000 yen by lottery (Note 2), along with coupons for domestic accommodation.

Furthermore, based on abundant reviews submitted to Rakuten Travel and user survey results from Mite ne, accommodations that offer a safe and comfortable stay for families with children will be selected and promoted to users of both services.

This initiative is based on the "Mite ne Family Partner" agreement, which Mite ne launched to deliver safe, enjoyable, and warm experiences to families raising children. Rakuten Travel is the first partner, supporting the creation of precious family memories through travel.

Mite ne Family Partner Official Website: https://mitene.us/family_partner

Rakuten Travel has previously offered convenient features for travel with children through campaigns offering coupons on days ending in 5 and 0, a "Bonus Program" where point accumulation rates increase with usage frequency, abundant reviews of accommodations, and an AI agent "Rakuten AI" that suggests the most suitable accommodations for users. By collaborating with Mite ne, we aim to provide services that are even more attuned to the lifestyles of families raising children.

Rakuten Travel will continue to strive for further service enhancement and customer satisfaction, while also contributing to the stimulation of a wide range of travel demand.

(Note 1) During the period of August to October 2026, only families with children celebrating their first birthday will be eligible.

(Note 2) If the accommodation cost exceeds 50,000 yen, the difference will be borne by the traveler.

About "Kazoku Album Mite ne" ( https://mitene.us/ )

This is an app that allows parents to share photos and videos of their children only with invited family members such as grandparents and relatives. Photos and videos can be uploaded for free and without limit, making it easy to share daily life with children. By commenting on children's smiles and growth, it fosters affectionate communication among family members. It has been used by many families, and in May 2026, the total number of users worldwide exceeded 30 million*. The service is also expanding globally, currently available in 7 languages across 175 countries and regions. In recent years, the service has expanded beyond the app to include multiple services utilizing photos from "Mite ne," such as free monthly photo prints (11 sheets), New Year's cards, and photobooks, as well as offering services like "Mite ne Mimamori GPS," responding to the needs of families centered around children, not just photos.

* Total number of registered users for iOS/Android apps and browser version.

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