Rakuten Group, Inc. (hereinafter "Rakuten")'s online bookstore, "Rakuten Books," today began selling a limited edition Book Card NEXT (hereinafter "this product") featuring Rakuten's official characters "Okaimono Panda" and "Ko Panda" (Note).
Book Card NEXT 3,000 yen design Book Card NEXT 5,000 yen design
This product is available in two denominations: 3,000 yen and 5,000 yen, with different designs for each. The designs feature the energetic "Okaimono Panda" and "Ko Panda," and are finished with warmth and loveliness that are sure to bring a smile to the recipient's face. They are also ideal as gifts for loved ones for occasions such as entrance ceremonies, graduations, and birthdays.
After purchase, this product can be used to purchase books and magazines on "Rakuten Books" by entering the ID number and PIN number on the back. Payment using Book Card NEXT on "Rakuten Books" began in 2023, and Rakuten is working to improve convenience by expanding payment options.
Through the sale of books, CDs, DVDs, games, toys, and more, "Rakuten Books" will continue to support everyone's fulfilling entertainment life.
(Note) Book Card NEXT is a book gift card issued by Nihon Tosho Fuyo Co., Ltd. It can be used to purchase books and e-books at bookstores nationwide that have joined the Book Card NEXT merchant system and are equipped with Book Card readers, as well as at some online bookstores.
Product Overview
・Product Name:
Okaimono Panda Design Book Card NEXT [3,000 yen]
Okaimono Panda Design Book Card NEXT [5,000 yen]
・Denominations: 3,000 yen card (sales price 3,300 yen), 5,000 yen card (sales price 5,300 yen)
・Product Page URL:
https://books.rakuten.co.jp/rb/18437151/
https://books.rakuten.co.jp/rb/18437152/
・Features: Limited edition design by "Rakuten Books" featuring a collaboration between "Okaimono Panda" and "Ko Panda" with Book Card NEXT. Comes in a special wrapping case and is delivered in an envelope.
*This product is a card-type gift card (physical item). It is not a digital code.
*Use of Rakuten Points for purchasing this product is as follows:
3,000 yen card (sales price 3,300 yen): Points can be used for up to 3,299 yen.
5,000 yen card (sales price 5,300 yen): Points can be used for up to 5,299 yen.
Wrapping case (3000 yen card on top, 5000 yen card on bottom) Envelope (3000 yen card on top, 5000 yen card on bottom)
How to Use Book Card NEXT
Payment can be made by entering the ID number and PIN number indicated on the back of the Book Card NEXT or on the Book Card Net Gift screen when purchasing on "Rakuten Books." For details, please check the Book Card NEXT Usage Guide page on the "Rakuten Books" website.
URL: https://books.rakuten.co.jp/info/toshocard-next/
About Rakuten's Official Character "Okaimono Panda"
"Okaimono Panda" first appeared as an original LINE sticker for "Rakuten Ichiba" in May 2013. Since then, with over 58 million friends on the official "Rakuten Ichiba" LINE account (as of June 2026), it has become Rakuten's official character, loved by many people of all ages and genders for its adorable appearance and relatable emotional expressions.
Official Website: https://event.rakuten.co.jp/okaimonopanda/
Official X: https://x.com/Rakuten_Panda
Official TikTok: https://www.tiktok.com/@okaimonopanda
Official Instagram: https://www.instagram.com/okaimonopanda_official
About "Rakuten Books" https://books.rakuten.co.jp/
"Rakuten Books" is an online bookstore operated by Rakuten Group, Inc., offering over 1.8 million items including books, magazines, DVDs, Blu-rays, CDs, and games (as of March 2026). By purchasing on "Rakuten Books," customers can earn Rakuten Points and use their accumulated points for payments. Furthermore, all items are delivered free of charge. "Rakuten Books" is also a service eligible for SPU (Super Point Up Program), which allows for more advantageous shopping on "Rakuten Ichiba." For some eligible items handled by "Rakuten Books," they offer a service where orders placed in the morning are delivered the next day, or a "Matto Toku Bin" service where customers receive Rakuten Points in exchange for a longer delivery time.
・"Oshi Raku": A comprehensive entertainment media that disseminates all information related to "Oshi" (favorite artists/characters).
URL: https://fan.books.rakuten.co.jp/
・"Entame Times": Announcement of campaign information and archive of disseminated information.
URL: https://news.books.rakuten.net/
・"Rakuten Books: What's Hot Now!!": Introduces featured products such as trending items.
URL: https://books.rakuten.co.jp/event/trend-news/
End
FACT BOX
- Source: PR TIMES
- Category: 商品発売