Rakuten Furusato Nozei Starts Handling "Rakuten Original" Private Brand Products from Rakuten Ichiba as Return Gifts for Oyama Town, Shizuoka Prefecture
Key facts
- Rakuten Furusato Nozei Starts Handling "Rakuten Original" Private Brand Products from Rakuten Ichiba as Return Gifts for Oyama Town, Shizuoka Prefecture
- Rakuten Furusato Nozei has begun offering mineral water and sparkling water from Rakuten Ichiba's private brand "Rakuten Original" as return gifts for Oyama Town, Shizuoka Prefecture. Donors can now select these products as return gifts, aiming to revitalize the local economy and meet user needs.
- Source: PR Times
- Date: May 12, 2026
Direct answer
Rakuten Furusato Nozei has begun offering mineral water and sparkling water from Rakuten Ichiba's private brand "Rakuten Original" as return gifts for Oyama Town, Shizuoka Prefecture. Donors can now select these products as return gifts, aiming to revitalize the local economy and meet user needs.
- Citation
- Rakuten Furusato Nozei Starts Handling "Rakuten Original" Private Brand Products from Rakuten Ichiba as Return Gifts for Oyama Town, Shizuoka Prefecture (May 12, 2026), PR Times
- Source
- PR Times
- Date
- May 12, 2026
Rakuten Furusato Nozei has begun offering mineral water and sparkling water from Rakuten Ichiba's private brand "Rakuten Original" as return gifts for Oyama Town, Shizuoka Prefecture. Donors can now select these products as return gifts, aiming to revitalize the local economy and meet user needs.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 22:30
- 🔍 Collected: May 12, 2026 at 14:02
- 🤖 AI Analyzed: May 12, 2026 at 14:38 (36 min after Collected)
URL: https://www.rakuten.co.jp/f223441-oyama/contents/rakuten_original/
Rakuten Furusato Nozei, a hometown tax donation portal site operated by Rakuten Group, Inc. (hereinafter "Rakuten"), today began handling products from "Rakuten Original," a private brand of the internet shopping mall "Rakuten Ichiba," as Furusato Nozei return gifts for Oyama Town, Shizuoka Prefecture.
As a result, donors can now select and receive "Rakuten Original Natural Water" and "Rakuten Original Sparkling Water" as return gifts from the special page for Oyama Town, Shizuoka Prefecture, on the Furusato Nozei portal site "Rakuten Furusato Nozei." The handling of these return gifts is exclusive to "Rakuten Furusato Nozei."
Oyama Town, Shizuoka Prefecture, joined "Rakuten Furusato Nozei" in July 2016. Through return gifts such as natural water from abundant spring water flowing at the foot of Mt. Fuji, specialty products nurtured by rich land, Fuji Atlantic salmon, and "Rakuten Travel Coupons" usable at eligible golf courses, the town continues to promote its charm.
"Rakuten Original" is a private brand of "Rakuten Ichiba" that began sales in December 2025. It primarily offers daily necessities such as natural water, sparkling water, wet wipes, masks, and disposable diapers, providing products that cater to users' daily lives at affordable prices, and is gradually expanding its product lineup.
"Rakuten Furusato Nozei" will continue to work with local governments across Japan to revitalize regional economies, listen to user feedback, and provide services that meet various needs.
■ Overview of "Rakuten Original" Return Gifts
Target Municipality: Oyama Town, Shizuoka Prefecture
Return Gifts Handled: "Rakuten Original Natural Water," "Rakuten Original Sparkling Water"
URL: "Rakuten Furusato Nozei" Oyama Town, Shizuoka Prefecture Special Page
https://www.rakuten.co.jp/f223441-oyama/contents/rakuten_original/
■ About "Rakuten Original"
URL: https://www.rakuten.co.jp/rakutenoriginal-daily
Overview: Develops products that cater to daily life, such as "Rakuten Original Natural Water," "Rakuten Original Sparkling Water," "Rakuten Original Wet Wipes," "Rakuten Original Comfortable 3D Mask," and "Rakuten Original Disposable Diapers."
*The "Rakuten Original" product lineup is scheduled to expand sequentially in the future.
End
Rakuten Furusato Nozei, a hometown tax donation portal site operated by Rakuten Group, Inc. (hereinafter "Rakuten"), today began handling products from "Rakuten Original," a private brand of the internet shopping mall "Rakuten Ichiba," as Furusato Nozei return gifts for Oyama Town, Shizuoka Prefecture.
As a result, donors can now select and receive "Rakuten Original Natural Water" and "Rakuten Original Sparkling Water" as return gifts from the special page for Oyama Town, Shizuoka Prefecture, on the Furusato Nozei portal site "Rakuten Furusato Nozei." The handling of these return gifts is exclusive to "Rakuten Furusato Nozei."
Oyama Town, Shizuoka Prefecture, joined "Rakuten Furusato Nozei" in July 2016. Through return gifts such as natural water from abundant spring water flowing at the foot of Mt. Fuji, specialty products nurtured by rich land, Fuji Atlantic salmon, and "Rakuten Travel Coupons" usable at eligible golf courses, the town continues to promote its charm.
"Rakuten Original" is a private brand of "Rakuten Ichiba" that began sales in December 2025. It primarily offers daily necessities such as natural water, sparkling water, wet wipes, masks, and disposable diapers, providing products that cater to users' daily lives at affordable prices, and is gradually expanding its product lineup.
"Rakuten Furusato Nozei" will continue to work with local governments across Japan to revitalize regional economies, listen to user feedback, and provide services that meet various needs.
■ Overview of "Rakuten Original" Return Gifts
Target Municipality: Oyama Town, Shizuoka Prefecture
Return Gifts Handled: "Rakuten Original Natural Water," "Rakuten Original Sparkling Water"
URL: "Rakuten Furusato Nozei" Oyama Town, Shizuoka Prefecture Special Page
https://www.rakuten.co.jp/f223441-oyama/contents/rakuten_original/
■ About "Rakuten Original"
URL: https://www.rakuten.co.jp/rakutenoriginal-daily
Overview: Develops products that cater to daily life, such as "Rakuten Original Natural Water," "Rakuten Original Sparkling Water," "Rakuten Original Wet Wipes," "Rakuten Original Comfortable 3D Mask," and "Rakuten Original Disposable Diapers."
*The "Rakuten Original" product lineup is scheduled to expand sequentially in the future.
End
FAQ
In which month and year did Oyama Town in Shizuoka Prefecture join the Rakuten Furusato Nozei portal?
Oyama Town in Shizuoka Prefecture joined the Rakuten Furusato Nozei portal in July 2016.
What specific Rakuten Original beverages are now available as return gifts for donors to Oyama Town through the Rakuten Furusato Nozei portal?
Donors can now receive Rakuten Original Natural Water and Rakuten Original Sparkling Water as return gifts for Oyama Town on the Rakuten Furusato Nozei portal.
When did the private brand Rakuten Original launch its sales, and what categories of daily necessities does it primarily provide?
Rakuten Original began sales in December 2025 and primarily offers natural water, sparkling water, wet wipes, masks, and disposable diapers.
Which company operates the hometown tax donation portal Rakuten Furusato Nozei, and what is its stated goal for collaborating with local governments across Japan?
Rakuten Group, Inc. operates Rakuten Furusato Nozei and aims to revitalize regional economies, listen to user feedback, and provide services that meet diverse local needs.
Besides the Rakuten Original water options, what other return gifts does Oyama Town feature on its special page on the Rakuten Furusato Nozei site?
Oyama Town promotes natural spring water from the foot of Mt. Fuji, specialty products from rich land, Fuji Atlantic salmon, and Rakuten Travel Coupons usable at eligible golf courses as additional return gifts.