"Rakuten Furusato Nozei" Begins Offering "Rakuten Original" Private Brand Products from "Rakuten Ichiba" as Return Gifts for Oyamacho, Shizuoka Prefecture

URL: https://www.rakuten.co.jp/f223441-oyama/contents/rakuten_original/

Rakuten Furusato Nozei, the Furusato Nozei portal site operated by Rakuten Group, Inc. (hereinafter "Rakuten"), today began offering products from "Rakuten Original," the private brand of the internet shopping mall "Rakuten Ichiba," as Furusato Nozei return gifts for Oyamacho, Shizuoka Prefecture.

As a result, donors can now select and receive "Rakuten Original Natural Water" and "Rakuten Original Carbonated Water" as return gifts from the special page for Oyamacho, Shizuoka Prefecture, on the Rakuten Furusato Nozei portal site. The handling of these return gifts will be exclusively through Rakuten Furusato Nozei.

Oyamacho, Shizuoka Prefecture, joined Rakuten Furusato Nozei in July 2016. The town has continuously promoted its appeal through return gifts such as natural water from abundant spring water flowing at the foot of Mount Fuji, special products nurtured by its rich land, Fuji Atlantic salmon, and "Rakuten Travel Coupons" usable at designated golf courses.

"Rakuten Original" is a private brand of "Rakuten Ichiba" that launched sales in December 2025. It offers daily necessities such as natural water, carbonated water, wet wipes, masks, and disposable diapers at affordable prices, closely supporting users' daily lives, and the product lineup is being expanded sequentially.

Rakuten Furusato Nozei will continue to work with local governments nationwide to revitalize regional economies, listen to user feedback, and provide services that meet various needs.

■ Overview of "Rakuten Original" Return Gifts

Target Municipality: Oyamacho, Shizuoka Prefecture

Available Return Gifts: "Rakuten Original Natural Water," "Rakuten Original Carbonated Water"

URL: "Rakuten Furusato Nozei" Oyamacho, Shizuoka Prefecture Special Page
https://www.rakuten.co.jp/f223441-oyama/contents/rakuten_original/

■ About "Rakuten Original"

URL: https://www.rakuten.co.jp/rakutenoriginal-daily

Overview: Offers products that support daily life, such as "Rakuten Original Natural Water," "Rakuten Original Carbonated Water," "Rakuten Original Wet Wipes," "Rakuten Original Comfortable 3D Masks," and "Rakuten Original Disposable Diapers."

*The product lineup for "Rakuten Original" is scheduled to expand sequentially in the future.

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