【Free Burritos】Guzman y Gomez, Celebrating its 11th Anniversary in Japan, to Hold a Giveaway of 1,111 Free Burritos at 5 Tokyo Stores on April 29
To celebrate its 11th anniversary in Japan, Australian-born Mexican premium fast-food chain Guzman y Gomez (GYG) will hold a "FREE BURRITO DAY" event on April 29, 2026. A total of 1,111 free burritos will be distributed across five of its Tokyo stores. Additionally, from April 27 to May 6, an Instagram campaign will be held where participants can win coupons worth up to ¥2,500.
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- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 15:21 (3h 49m after Collected)
Transit Mexican Food Operation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Shuichi Mizushiri), which operates the Australian-born premium Mexican fast-food chain "Guzman y Gomez (GYG)," will celebrate its 11th anniversary in Japan on April 29, 2026.
To express gratitude for ongoing patronage, an anniversary event, "FREE BURRITO DAY," will be held on Wednesday, April 29, 2026 (a public holiday), offering a total of 1,111 free burritos across all five Tokyo locations.
Furthermore, during the "GYG 11th ANNIVERSARY" period from Monday, April 27th to Wednesday, May 6th, all stores will feature anniversary decorations and host an Instagram post campaign where customers can win up to ¥2,500 in coupons, providing content to fully experience GYG's Mexican offerings.
■ Limited to 4/29: 11th Anniversary "FREE BURRITO DAY"
With the desire for "even those who have never tried a GYG burrito to casually experience authentic Mexican food," free Light Size Burritos (Chicken) will be distributed at the five participating stores. Experience the freshness prepared in-store every morning and the satisfyingly packed ingredients. Come and feel the authentic Mexican taste of GYG.
Date: Wednesday, April 29, 2026 (Public Holiday)
Time:
【Day Session】From 12:00 PM
【Evening Session】From 5:00 PM
*As quantities are limited, the offer will end once supplies run out.
Participating Stores: Shibuya, Laforet Harajuku, FOOD&TIME ISETAN atre Shinagawa, Aoyama, and Akasaka.
Menu Item: Light Size Burrito (Chicken)
Participation Requirement: Presentation of the GYG official app membership card is required. We recommend downloading the app in advance as crowds are expected on the day of the event.
■ Win Prizes in a Lottery for 111 People! Instagram Post Campaign
During the event period, a total of 111 people who take a photo of the decorated "GYG logo sign" inside the store and post it will be selected to receive coupons worth up to ¥2,500.
Campaign Period: Monday, April 27, 2026, to Wednesday, May 6, 2026
How to Participate:
1. Follow the official GYG Instagram (@guzmanygomezjp)
2. Take a photo of the anniversary-decorated GYG logo sign
3. Mention the official account and post it to your Instagram feed
Prizes:
1st Prize: ¥2,500 coupon (5 x ¥500 vouchers) for 11 winners
2nd Prize: ¥1,500 coupon (3 x ¥500 vouchers) for 33 winners
3rd Prize: ¥500 coupon (1 x ¥500 voucher) for 67 winners
■ Campaign Overview
Name | GYG 11th ANNIVERSARY
Period | Monday, April 27, 2026, to Wednesday, May 6, 2026
Details | Anniversary decorations at all stores, FREE BURRITO DAY (April 29 only), SNS campaign
【Notes】
・The FREE BURRITO DAY giveaway is on a first-come, first-served basis for both the day and evening sessions at each store. (*1)
・Only 'feed posts' are eligible for the SNS campaign. Private accounts are not eligible for the lottery.
・Winners will be notified around May 15th via DM from the official Instagram account.
(*1) A limited quantity of 111 burritos will be given away at each session per store (except for the Laforet Harajuku day session, which will have 112).
About Guzman y Gomez
Guzman y Gomez is an Australian-born, fast-casual Mexican kitchen that offers Mexican food such as burritos, nachos, and tacos.
Setting itself apart from traditional fast food, GYG develops its menu with a relentless focus on fresh ingredients and handmade cooking processes. Everything from the various fillings for its signature burritos and tacos, the pico de gallo made with fresh tomatoes, to the guacamole prepared from avocados, is carefully cooked by staff every morning. Furthermore, the secret to GYG's unique deliciousness lies in its pursuit of freshness, with all ingredients being strictly managed on an hourly basis.
Under the motto, 'To deliver the taste of authentic Mexican food and Latin culture to Japan in a more free and fun way,' GYG offers a new experience where customers can casually enjoy high-quality Mexican food.
GYG Official Website: https://gyg.jp/
GYG App:
https://apps.apple.com/app/id6443477485 (iOS)
https://play.google.com/store/apps/details?id=com.syn_inc.gyg&pcampaignid=web_share (Android)
To express gratitude for ongoing patronage, an anniversary event, "FREE BURRITO DAY," will be held on Wednesday, April 29, 2026 (a public holiday), offering a total of 1,111 free burritos across all five Tokyo locations.
Furthermore, during the "GYG 11th ANNIVERSARY" period from Monday, April 27th to Wednesday, May 6th, all stores will feature anniversary decorations and host an Instagram post campaign where customers can win up to ¥2,500 in coupons, providing content to fully experience GYG's Mexican offerings.
■ Limited to 4/29: 11th Anniversary "FREE BURRITO DAY"
With the desire for "even those who have never tried a GYG burrito to casually experience authentic Mexican food," free Light Size Burritos (Chicken) will be distributed at the five participating stores. Experience the freshness prepared in-store every morning and the satisfyingly packed ingredients. Come and feel the authentic Mexican taste of GYG.
Date: Wednesday, April 29, 2026 (Public Holiday)
Time:
【Day Session】From 12:00 PM
【Evening Session】From 5:00 PM
*As quantities are limited, the offer will end once supplies run out.
Participating Stores: Shibuya, Laforet Harajuku, FOOD&TIME ISETAN atre Shinagawa, Aoyama, and Akasaka.
Menu Item: Light Size Burrito (Chicken)
Participation Requirement: Presentation of the GYG official app membership card is required. We recommend downloading the app in advance as crowds are expected on the day of the event.
■ Win Prizes in a Lottery for 111 People! Instagram Post Campaign
During the event period, a total of 111 people who take a photo of the decorated "GYG logo sign" inside the store and post it will be selected to receive coupons worth up to ¥2,500.
Campaign Period: Monday, April 27, 2026, to Wednesday, May 6, 2026
How to Participate:
1. Follow the official GYG Instagram (@guzmanygomezjp)
2. Take a photo of the anniversary-decorated GYG logo sign
3. Mention the official account and post it to your Instagram feed
Prizes:
1st Prize: ¥2,500 coupon (5 x ¥500 vouchers) for 11 winners
2nd Prize: ¥1,500 coupon (3 x ¥500 vouchers) for 33 winners
3rd Prize: ¥500 coupon (1 x ¥500 voucher) for 67 winners
■ Campaign Overview
Name | GYG 11th ANNIVERSARY
Period | Monday, April 27, 2026, to Wednesday, May 6, 2026
Details | Anniversary decorations at all stores, FREE BURRITO DAY (April 29 only), SNS campaign
【Notes】
・The FREE BURRITO DAY giveaway is on a first-come, first-served basis for both the day and evening sessions at each store. (*1)
・Only 'feed posts' are eligible for the SNS campaign. Private accounts are not eligible for the lottery.
・Winners will be notified around May 15th via DM from the official Instagram account.
(*1) A limited quantity of 111 burritos will be given away at each session per store (except for the Laforet Harajuku day session, which will have 112).
About Guzman y Gomez
Guzman y Gomez is an Australian-born, fast-casual Mexican kitchen that offers Mexican food such as burritos, nachos, and tacos.
Setting itself apart from traditional fast food, GYG develops its menu with a relentless focus on fresh ingredients and handmade cooking processes. Everything from the various fillings for its signature burritos and tacos, the pico de gallo made with fresh tomatoes, to the guacamole prepared from avocados, is carefully cooked by staff every morning. Furthermore, the secret to GYG's unique deliciousness lies in its pursuit of freshness, with all ingredients being strictly managed on an hourly basis.
Under the motto, 'To deliver the taste of authentic Mexican food and Latin culture to Japan in a more free and fun way,' GYG offers a new experience where customers can casually enjoy high-quality Mexican food.
GYG Official Website: https://gyg.jp/
GYG App:
https://apps.apple.com/app/id6443477485 (iOS)
https://play.google.com/store/apps/details?id=com.syn_inc.gyg&pcampaignid=web_share (Android)