TRANS Corporation Launches ODM Sales of 'Supre-Art', a High-Value-Added Item Maximizing Character Appeal with Diverse Techniques

TRANS Corporation (Headquarters: Shibuya-ku, Tokyo; Representative: Yukiko Inoguchi), which operates the 'Oshi Business Research Lab (provisional)' proposing fan-centric goods and business for 'oshikatsu' (fan activities), has launched ODM sales of 'Supre-Art,' an item that enhances character appeal through various techniques. In recent years, initiatives centered on anniversary events for works and character birthday projects have been expanding, and commemorative merchandise for these occasions is attracting attention as a special purchasing opportunity for fans. 'Supre-Art' is an item that can be enjoyed as a work of art, combining diverse techniques such as printing and framing to maximize the charm of characters. Depending on the printing method, it can replicate textures like oil paintings or a glossy sheen. A layered structure can also create depth, expressing the worldview of the content. It produces a sense of 'luxury' and 'exclusivity,' making it a prominent item for content anniversaries and special exhibitions. Key features of 'Supre-Art' include: 1) Maximizing character appeal with diverse techniques through various printing and framing methods. 2) Creating a sense of luxury suitable for commemorative goods and special exhibitions by replicating painting-like textures and gloss. 3) Realistically reproducing the content's worldview with depth-creating visual effects from a layered structure. The 'Oshi Business Research Lab (provisional)' studies the fan activity market and fan culture to propose new merchandise plans, including developing original fan goods that capture fan psychology and disseminating information on market trends. TRANS Corporation's main business is product planning and manufacturing of original goods and supporting corporate sales promotions. As a consolidated subsidiary of TRANSACTION Co., Ltd. (Securities Code: 7818), the company aims to create goods and experiences that exceed the expectations of brands, works, and their fans, connecting companies and fans through manufacturing.