Can't Wait Until November! Toys"R"Us Japan Launches its "Summer" Black Friday Sale Again This Year

Key facts

  • Can't Wait Until November! Toys"R"Us Japan Launches its "Summer" Black Friday Sale Again This Year
  • Toys"R"Us Japan will hold its "Babies"R"Us Summer Black Friday" sale from June 18th to 28th at Babies"R"Us stores and online. This year, the number of eligible items has been significantly increased, with many products offered at up to 50% off.
  • Source: PR Times
  • Date: June 9, 2026

Direct answer

Toys"R"Us Japan will hold its "Babies"R"Us Summer Black Friday" sale from June 18th to 28th at Babies"R"Us stores and online. This year, the number of eligible items has been significantly increased, with many products offered at up to 50% off.

Citation
Can't Wait Until November! Toys"R"Us Japan Launches its "Summer" Black Friday Sale Again This Year (June 9, 2026), PR Times
Source
PR Times
Date
June 9, 2026
Toys"R"Us Japan will hold its "Babies"R"Us Summer Black Friday" sale from June 18th to 28th at Babies"R"Us stores and online. This year, the number of eligible items has been significantly increased, with many products offered at up to 50% off.
イベント出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 9, 2026 at 22:00
  • 🔍 Collected: June 9, 2026 at 13:21
  • 🤖 AI Analyzed: June 12, 2026 at 16:52 (75h 31m after Collected)
Toys"R"Us Japan Co., Ltd. (Headquarters: Kawasaki City, Kanagawa Prefecture, President: Peter Schatz), which operates one of Japan's largest specialty stores for toys and baby products, will hold the "Babies"R"Us Summer Black Friday" sale, offering significant discounts on maternity and baby products at Toys"R"Us and Babies"R"Us stores nationwide, as well as on the Toys"R"Us Babies"R"Us Online Store (https://www.babiesrus.co.jp). The sale will run from June 19 (Fri) to June 28 (Sun) at physical stores, and from June 18 (Thu) to June 28 (Sun) on the online store. During the sale period, different products will be available at even more attractive prices during two weekends.

This "Summer" Black Friday sale, initiated by Babies"R"Us, is in its fourth year due to overwhelming customer support. This year, the number of eligible items has been increased to approximately four times that of the first year, with many products such as consumables, strollers, and car seats offered at substantial discounts of 40-50%. We look forward to your visit with even more power!

◆ Sale Details

【Eligible Stores】

Toys"R"Us and Babies"R"Us stores nationwide (※1)

Toys"R"Us Babies"R"Us Online Store

【Sale Period】

・Stores: June 19 (Fri) - June 28 (Sun), 2026

・Online Store: June 18 (Thu), 2026, 12:00 - June 28 (Sun), 2026, 23:59

Special Sale Page: https://www.babiesrus.co.jp/ja-jp/promotions/blackfriday-baby/

≪Weekend Limited Offers≫

・Stores: June 19 (Fri) - June 21 (Sun), 2026, and June 26 (Fri) - June 28 (Sun), 2026

・Online Store: June 18 (Thu), 2026, 12:00 - June 21 (Sun), 2026, 23:59

             June 25 (Thu), 2026, 12:00 - June 28 (Sun), 2026, 23:59

◆ Top 3 Featured Offers

※Not available on the online store     ※Not available at Miyako City store    ※Limit 4 items per person

≪Offer ①: Bulk Purchase Support≫

Meiji Hohoemi 3-Can Pack

Our Regular Price: ¥10,799 (incl. tax)

Sale Price: ¥7,667 (incl. tax)

29% OFF

≪Offer ②: Daily Essentials≫

Ultra Plus Snoopy JOE COOL Package (Various Items)

・Baby Wipes 80 sheets x 8 packs

Our Regular Price: ¥1,099 (incl. tax)

Sale Price: ¥547 (incl. tax)

・Hand & Mouth Wipes 80 sheets x 8 packs

Our Regular Price: ¥1,299 (incl. tax)

Sale Price: ¥647 (incl. tax)

・Sanitizing Wipes 70 sheets x 8 packs

Our Regular Price: ¥1,399 (incl. tax)

Sale Price: ¥697 (incl. tax)

50% OFF

≪Offer ③: Large Baby Gear≫

Combi Kurumuvu Compact R129 Egg Shock JS

(Sand Beige)

Our Regular Price: ¥69,299 (incl. tax)

Sale Price: ¥39,797 (incl. tax)

42% OFF

◆ Example Eligible Products

※1 Kumamoto Sakuramachi store is excluded from the sale.

※1 In Toys"R"Us standalone stores, baby products are not available except for some items.

※1 DiverCity Tokyo Plaza store, Yokohama World Porters store, Hakata Marui store, Cocoon City store, Kameido Clock store, Toyosu store, and Nara Family store do not carry Black Friday products.

※2 Different patterns and colors are counted as separate items, while different sizes are aggregated as the same item.

※ Available products, number of products, and stock status vary by store. (Including online store)

※ Eligible products are limited in quantity and will end once sold out, both in stores and online.

※ Discount rates are based on the manufacturer's suggested retail price or our regular selling price.

※ Business hours vary by store. For details, please check https://www.toysrus.co.jp/ja-jp/stores/

About Toys"R"Us Japan Co., Ltd.:

Toys"R"Us Japan, a subsidiary of Toys"R"Us Asia, operates with the vision of stimulating children's imagination and inspiring them through the power of play, providing the best toy and play experiences for children and products and services that support the healthy growth of families. We operate 156 Toys"R"Us and Babies"R"Us stores nationwide and an online store, offering a wide range of products including carefully selected toys and baby products from domestic and international manufacturers, as well as original brand products and collector's items. We deliver the joy of play and discovery to customers of all ages, from children to adults. (As of June 9, 2026)

FAQ

When is the Babies"R"Us Summer Black Friday sale?

The sale runs from June 19 to June 28 at stores and from June 18 to June 28 online.

What kind of products are available at a discount?

Mainly maternity and baby products, including consumables, strollers, and car seats, with many items discounted by 40-50%.

Are there any weekend-exclusive offers?

Yes, during the sale period, there will be two weekends with products at even more attractive prices.

Is the sale available nationwide?

It is available at stores nationwide and online, though some stores may not carry all items.

Why is this sale called "Summer Black Friday"?

Babies"R"Us uses the "Black Friday" name for this summer sale to maximize the sense of value and respond to customer support.