Toys "R" Us Announces "Fun Events Galore!" for This Year's GW, Including "The Super Mario Galaxy Movie" Premiere Campaign
Toys "R" Us will hold in-store events such as a movie premiere campaign for "The Super Mario Galaxy Movie," and events featuring Beyblade, Lego, and Anpanman during Golden Week. Additionally, from April 23rd to May 11th, they will host the "Toy & Bicycle GW SALE" and "RRR SPECIAL! SALE!", offering discounts of up to 60-30% off.
📋 Article Processing Timeline
- 📰 Published: April 16, 2026 at 00:06
- 🔍 Collected: April 15, 2026 at 15:31
- 🤖 AI Analyzed: April 15, 2026 at 21:00 (5h 28m after Collected)
Japan Toys "R" Us Co., Ltd. (Headquarters: Kawasaki City, Kanagawa Prefecture, President: Peter Schatz), which operates Japan's largest comprehensive specialty store for toys and baby products, will hold in-store events and special sales that families can enjoy at Toys "R" Us and Babies "R" Us stores nationwide (including co-located stores) ※1 during the Golden Week (GW) period.
Starting April 24 (Friday) with the "The Super Mario Galaxy Movie" premiere campaign, numerous fun in-store events for children will be held, such as "BEYBLADE X G3 Tournament," "LEGO® City Make a French Fry Stand!", and "Block Lab Experience: Anpanman Block & Special Coupon Gift." App members who participate in eligible events will receive 100 points.
Furthermore, from April 23 (Thursday) to May 11 (Monday), the "Toy & Bicycle GW SALE" will be held, offering a wide selection of bargain items. In addition, the "RRR SPECIAL! SALE!" will be held concurrently, with discounts of up to 60-30% OFF, mainly on Toys "R" Us exclusive items.
Toys "R" Us and Babies "R" Us aim to provide opportunities for families to spend an exciting and enjoyable time as one of their GW outing destinations.
- "The Super Mario Galaxy Movie" Premiere Campaign
At Toys "R" Us stores nationwide (including co-located stores) ※1, the "The Super Mario Galaxy Movie" premiere campaign will start on April 24 (Friday). During the campaign period, customers who purchase Mario goods totaling ¥1,000 or more (tax included) will receive an "Original Clear File & Visor Set" on a first-come, first-served basis, with a total of 10,000 units available nationwide at all Toys "R" Us stores.
Campaign Details: https://www.toysrus.co.jp/ja-jp/the-super-mario-galaxy-movie/
*Not applicable to the online store.
*Visors are made of paper.
- GW Events
During the GW period, attractive in-store events such as "BEYBLADE X G3 Tournament," "LEGO® City Make a French Fry Stand!", "Block Lab Experience: Anpanman Block & Special Coupon Gift," and "Disney Princess - Frozen Dress Experience Photo Event & Coupon Gift" will be held at Toys "R" Us stores nationwide (including co-located stores) ※1.
Toys "R" Us provides opportunities for families to create wonderful memories through play.
Event Details: https://www.toysrus.co.jp/ja-jp/events/event-243.html
Additionally, app members who participate in eligible events will receive 100 points.
*Beyblade events are not eligible for the 100-point gift.
*Maximum 100 points per day.
*Points will be awarded approximately 2 weeks later.
- "Toy & Kids' Products GW SALE"
An advantageous sale targeting toys and kids' products will be held. A wide variety of toys perfect for enjoying time at home, including the latest popular character toys that will captivate children, family games, and Toys "R" Us's original brand "Playpop," will be offered at special prices.
Sale Period: April 23, 2026 (Thursday) - May 11, 2026 (Monday)
Catalog: https://www.toysrus.co.jp/ja-jp/catalogue/ecatalogue-list-asset-gw-sale-toy.html#iframe-box
Example Sale Items:
*Products handled may vary by store.
"GW Bicycle SALE"
Toys "R" Us will hold a kids' bike sale for GW. In addition to popular character bicycles and brands like Chevrolet, a rich lineup, much of which consists of Toys "R" Us original products, will be available, allowing customers to choose affordably according to their child's growth and demand for outdoor play.
Sale Period: April 23, 2026 (Thursday) - May 11, 2026 (Monday)
Catalog: https://www.toysrus.co.jp/ja-jp/catalogue/ecatalogue-list-asset-gw-sale-toy.html#iframe-box
Example Sale Items:
*Products handled may vary by store.
"RRR SPECIAL! SALE!"
During the GW period, Toys "R" Us will hold the super advantageous "RRR SPECIAL! SALE!". This special sale, mainly featuring Toys "R" Us exclusive items, will offer discounts of up to 60-30% OFF on popular toys. Even amidst rising prices, we provide opportunities for families to enjoy shopping at great value.
Sale Period: April 23, 2026 (Thursday) - May 11, 2026 (Monday)
Sale Details: https://www.toysrus.co.jp/ja-jp/catalogue/ecatalogue-list-asset-gw-rrr-sale.html#iframe-box.
*Some stores excluded.
Starting April 24 (Friday) with the "The Super Mario Galaxy Movie" premiere campaign, numerous fun in-store events for children will be held, such as "BEYBLADE X G3 Tournament," "LEGO® City Make a French Fry Stand!", and "Block Lab Experience: Anpanman Block & Special Coupon Gift." App members who participate in eligible events will receive 100 points.
Furthermore, from April 23 (Thursday) to May 11 (Monday), the "Toy & Bicycle GW SALE" will be held, offering a wide selection of bargain items. In addition, the "RRR SPECIAL! SALE!" will be held concurrently, with discounts of up to 60-30% OFF, mainly on Toys "R" Us exclusive items.
Toys "R" Us and Babies "R" Us aim to provide opportunities for families to spend an exciting and enjoyable time as one of their GW outing destinations.
- "The Super Mario Galaxy Movie" Premiere Campaign
At Toys "R" Us stores nationwide (including co-located stores) ※1, the "The Super Mario Galaxy Movie" premiere campaign will start on April 24 (Friday). During the campaign period, customers who purchase Mario goods totaling ¥1,000 or more (tax included) will receive an "Original Clear File & Visor Set" on a first-come, first-served basis, with a total of 10,000 units available nationwide at all Toys "R" Us stores.
Campaign Details: https://www.toysrus.co.jp/ja-jp/the-super-mario-galaxy-movie/
*Not applicable to the online store.
*Visors are made of paper.
- GW Events
During the GW period, attractive in-store events such as "BEYBLADE X G3 Tournament," "LEGO® City Make a French Fry Stand!", "Block Lab Experience: Anpanman Block & Special Coupon Gift," and "Disney Princess - Frozen Dress Experience Photo Event & Coupon Gift" will be held at Toys "R" Us stores nationwide (including co-located stores) ※1.
Toys "R" Us provides opportunities for families to create wonderful memories through play.
Event Details: https://www.toysrus.co.jp/ja-jp/events/event-243.html
Additionally, app members who participate in eligible events will receive 100 points.
*Beyblade events are not eligible for the 100-point gift.
*Maximum 100 points per day.
*Points will be awarded approximately 2 weeks later.
- "Toy & Kids' Products GW SALE"
An advantageous sale targeting toys and kids' products will be held. A wide variety of toys perfect for enjoying time at home, including the latest popular character toys that will captivate children, family games, and Toys "R" Us's original brand "Playpop," will be offered at special prices.
Sale Period: April 23, 2026 (Thursday) - May 11, 2026 (Monday)
Catalog: https://www.toysrus.co.jp/ja-jp/catalogue/ecatalogue-list-asset-gw-sale-toy.html#iframe-box
Example Sale Items:
*Products handled may vary by store.
"GW Bicycle SALE"
Toys "R" Us will hold a kids' bike sale for GW. In addition to popular character bicycles and brands like Chevrolet, a rich lineup, much of which consists of Toys "R" Us original products, will be available, allowing customers to choose affordably according to their child's growth and demand for outdoor play.
Sale Period: April 23, 2026 (Thursday) - May 11, 2026 (Monday)
Catalog: https://www.toysrus.co.jp/ja-jp/catalogue/ecatalogue-list-asset-gw-sale-toy.html#iframe-box
Example Sale Items:
*Products handled may vary by store.
"RRR SPECIAL! SALE!"
During the GW period, Toys "R" Us will hold the super advantageous "RRR SPECIAL! SALE!". This special sale, mainly featuring Toys "R" Us exclusive items, will offer discounts of up to 60-30% OFF on popular toys. Even amidst rising prices, we provide opportunities for families to enjoy shopping at great value.
Sale Period: April 23, 2026 (Thursday) - May 11, 2026 (Monday)
Sale Details: https://www.toysrus.co.jp/ja-jp/catalogue/ecatalogue-list-asset-gw-rrr-sale.html#iframe-box.
*Some stores excluded.