Toys "R" Us Japan to Begin Selling Kabaya Foods' Authentic Mini Cars "Majorette"! Launching a Full Lineup of 20 Products for Children and Adults!

Toys "R" Us Japan Ltd. (Headquarters: Kawasaki City, Kanagawa Prefecture, President: Peter Schatz), which operates one of Japan's largest specialty stores for toys and baby products, will begin selling the authentic mini car "Majorette," released by Kabaya Foods Corporation to mark its entry into the toy business, starting Saturday, April 11, 2026, at 50 Toys "R" Us and Babies "R" Us stores. The lineup will feature a total of 20 products, including the basic series, high-priced series for adult collectors, and gift packs.

Amidst the growing attention on 'Kidults,' the enduringly popular 'Mini Cars' In recent years, with the growing focus on 'kidults' (adults with a childlike heart), mini cars continue to captivate a wide range of people, from children to adults, with their precise designs and high collectibility. Toys "R" Us offers a thrilling lineup, from mini cars of famous domestic and international brands to Toys "R" Us's original brand "Playpop," covering nostalgic models to character series. Every day, many customers visit the mini car corner to enjoy their shopping.

'Majorette,' Kabaya Foods' First Full-Scale Entry into the Toy Business, to be Sold at 50 Stores Starting Saturday, April 11 Kabaya Foods' long-selling mini car brand "Majorette," first released in Japan in 1978 as a toy confection, is now newly available at Toys "R" Us as a standalone 'mini car' without confectionery! Sales will commence on Saturday, April 11, at 50 stores. "Majorette" is characterized by its meticulously crafted die-cast body texture and its weighty, high-quality design, captivating discerning collectors and 'kidults' (adults with a childlike heart) as a 'hobby for adults'.

At Toys "R" Us's special corners, we will offer an abundant lineup of all 20 products, including basic models enjoyable for both adults and children, high-priced models for adult collectors, and gift packs perfect for presents. As of April, Toys "R" Us will be the exclusive retailer where customers can see and purchase Kabaya Foods' "Majorette" in person.

Regarding the Sale of 'Majorette' at Toys "R" Us Sales Start Date: Saturday, April 11, 2026 Sales Stores: 50 Toys "R" Us stores List of Sales Stores: https://www.kabaya.co.jp/s/majorette/magazine/202603_modelcars/202603_toysrus.html Products for Sale: Total of 20 items

"Basic" Models (11 items in total) Example products from Majorette's basic models, enjoyable for both adults and children.

"Collection" Models (4 items in total) Example products from the collection models, where you can enjoy more intricate designs.

"Gift Packs" (5 items in total) Example products from the assorted series, recommended for collections or as gifts.

Majorette Brand Image

<About "Majorette"> "Majorette" is a die-cast mini car brand launched by the French model railway and toy manufacturer "Rail-Route Company." In addition to a lineup focused on realistic European cars, it has established its reputation as a "playable mini car" with clear parts and opening gimmicks, growing into a global manufacturer. Currently, under Germany's "Simba Dickie Group," it is supported by a wide range of customers, from children to collectors, as a mini car brand that combines elements of realism, collectibility, and playability.

<About Kabaya Foods Corporation> Founded in December 1946 in Okayama Prefecture as a caramel manufacturing business, Kabaya Foods Corporation, which now primarily engages in the manufacturing of gummies, confectionery, and toy confections, is making a full-scale entry into the 'toy business' in its milestone 80th year. Kabaya has produced numerous toy confections since the 1950s, starting with "Kabaya Children's Books," followed by "Big One Gum," "Chico-chan Gum," and "Cebonstar" in the 1970s, and later "Majorette" and "Hone Honeaurus." Notably, "Cebonstar" was selected for the 'Nikkei Trendy 2025 Hit Products Best 30,' and "Hone Honeaurus" is featured in an exhibition, 'Hone Honeaurus World,' at the Fukui Prefectural Dinosaur Museum (March 14 - May 24, 2026). Kabaya's original toy confection brands have gained widespread support globally, extending beyond the realm of confectionery.

<About Toys "R" Us Original Brand "Playpop"> "Playpop" is a brand with the concept "Let's have fun time together. Let's deliver excitement to everyone!" It respects individuality through play, connects the world, and brings excitement and joy to all people. Its lineup covers a wide range of genres and age groups, from toys to lifestyle goods. URL: https://www.toysrus.co.jp/ja-jp/playpop/