Toypo Collaborates with Gurunavi to Develop Isomaru Suisan's Official App

Toypo Inc. (Headquarters: Chuo-ku, Fukuoka City; CEO: Takuya Muraoka; hereinafter 'Toypo'), operator of the behavioral data platform 'toypo', in collaboration with Gurunavi Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Akio Sugihara; hereinafter 'Gurunavi'), has developed and released the official app for the seafood izakaya chain 'Isomaru Suisan'. The chain is operated by SFP Holdings Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; President: Makoto Sato; hereinafter 'SFP Holdings'), and the new app utilizes the foundational technology of 'toypo CRM'.

## Background of the Initiative
In recent years, the food and beverage industry has faced an increasing need to implement advanced strategies for repeat customers using customer data. Especially for companies expanding stores on a nationwide scale, there has been a growing demand to:
- Own a unique, brand-specific official app.
- Acquire casual users through platforms familiar to consumers, and convert them into loyal users via the official app.
- Centrally manage customer behavior data such as store visits and purchases.

However, to achieve these goals, companies previously had to individually build and operate multiple systems, such as proprietary app development, LINE Mini Apps, and customer management systems. This led to major challenges, including increased development costs, operational burdens, and data fragmentation.

In this initiative, Gurunavi's mobile ordering service 'Gurunavi FineOrder' and Toypo's CRM platform 'toypo' have been linked on a LINE Mini App and released as the 'Isomaru Suisan Official App'. This system makes it possible to comprehensively manage customer touchpoints while maintaining the store's brand experience.
It marks the first step in designing a new customer experience for restaurant chains operated by enterprise companies.

## About 'toypo CRM'
Toypo will begin offering 'toypo CRM', a CRM service designed for large chain stores.
By utilizing the CRM foundation Toypo has cultivated, 'toypo CRM' allows for the rapid deployment of high-quality, store-original apps and LINE Mini Apps. It offers flexible configurations according to corporate strategy, such as using only a LINE Mini App, only a store-original app, or both simultaneously. In any configuration, customer data is centrally managed on the same CRM platform, enabling seamless execution of cross-channel repeat strategies and behavioral analysis.

It also supports integration with external mobile ordering services, allowing for the automatic issuance of points to all customers who use mobile ordering, as well as the delivery of coupons based on eating and drinking data. Furthermore, via API integration, it can connect with existing external services, including POS systems.
Toypo will continue to support the attraction of repeat customers and the utilization of customer data for large chain stores, primarily through 'toypo CRM'.

## About the 'Isomaru Suisan' Official App
This app connects the mini-app versions of Gurunavi's 'Gurunavi FineOrder' and Toypo's 'toypo'. By doing so, it introduces a system where unique points called 'Iso Miles' can be accumulated based on the order amount placed via mobile ordering.