Toyota Mobility Foundation Revises and Donates 'Yowamushi Pedal' Collaboration Guidebook to Gunma High Schools for Bicycle Safety

The Toyota Mobility Foundation (TMF), chaired by Akio Toyoda, in partnership with Gunma Prefecture, revised its educational guidebook in collaboration with the popular manga 'Yowamushi Pedal' as part of the 'Bicycle and Car Together STOP! - Eliminate being the worst in bicycle accidents -' initiative. This revised guidebook, which aims to help high school students learn bicycle usage rules, will be donated to all high schools in the prefecture, following last year's donation. A presentation ceremony was held for the student council and cycling club of Gunma Prefectural Isesaki Technical High School. The guidebook's content was updated to reflect the introduction of the bicycle traffic violation notification system (blue ticket) which came into effect in April 2026. The guidebook is designed to be relatable and practical, making rules feel like 'their own business' rather than 'impositions' for high school students, especially since Gunma Prefecture is one of the settings for 'Yowamushi Pedal'. The 'Yowamushi Pedal' manga, created by Wataru Watanabe and published by Akita Shoten, has been serialized in 'Weekly Shonen Champion' since 2008, with over 32 million copies in circulation, and has been adapted into TV anime, stage plays, and movies. Toyota Motor Corporation established TMF in August 2014 to contribute to a prosperous society through mobility, addressing various mobility challenges worldwide.