Toyota Mobility Foundation Revises and Donates 'Yowamushi Pedal' Collaboration Guidebook to Gunma High Schools for Bicycle Safety
Toyota Mobility Foundation, in collaboration with Gunma Prefecture, revised its bicycle safety guide book, featuring the popular manga 'Yowamushi Pedal', as part of the 'Bicycle and Car Together STOP!' campaign to reduce bicycle accidents. The updated guide, incorporating the bicycle traffic violation notification system effective April 2026, was donated to all high schools in Gunma Prefecture, with a ceremony held at Gunma Prefectural Isesaki Technical High School.
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- 📰 Published: April 14, 2026 at 23:00
- 🔍 Collected: April 14, 2026 at 14:31
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The Toyota Mobility Foundation (TMF), chaired by Akio Toyoda, in partnership with Gunma Prefecture, revised its educational guidebook in collaboration with the popular manga 'Yowamushi Pedal' as part of the 'Bicycle and Car Together STOP! - Eliminate being the worst in bicycle accidents -' initiative. This revised guidebook, which aims to help high school students learn bicycle usage rules, will be donated to all high schools in the prefecture, following last year's donation. A presentation ceremony was held for the student council and cycling club of Gunma Prefectural Isesaki Technical High School. The guidebook's content was updated to reflect the introduction of the bicycle traffic violation notification system (blue ticket) which came into effect in April 2026. The guidebook is designed to be relatable and practical, making rules feel like 'their own business' rather than 'impositions' for high school students, especially since Gunma Prefecture is one of the settings for 'Yowamushi Pedal'. The 'Yowamushi Pedal' manga, created by Wataru Watanabe and published by Akita Shoten, has been serialized in 'Weekly Shonen Champion' since 2008, with over 32 million copies in circulation, and has been adapted into TV anime, stage plays, and movies. Toyota Motor Corporation established TMF in August 2014 to contribute to a prosperous society through mobility, addressing various mobility challenges worldwide.
FAQ
What is the name of the campaign conducted by Toyota Mobility Foundation in collaboration with Gunma Prefecture?
It is called 'Bicycle and Car Together STOP! - Eliminate being the worst in bicycle accidents -'.
Which manga is the revised guidebook collaborating with?
It is collaborating with the popular manga 'Yowamushi Pedal'.
What was the main reason for revising the guidebook?
The content was revised in light of the introduction of the bicycle traffic violation notification system (blue ticket) which came into effect in April 2026.