Opening of the In-house Studio 'ToyoTube SHINAGAWA STUDIO'
Key facts
- Opening of the In-house Studio 'ToyoTube SHINAGAWA STUDIO'
- Toyota Tsusho will open an in-house studio, 'ToyoTube SHINAGAWA STUDIO', at its Tokyo headquarters on April 1, 2026, aiming to activate employee communication and enhance human capital.
- Source: PR Times
- Date: March 30, 2026
Direct answer
Toyota Tsusho will open an in-house studio, 'ToyoTube SHINAGAWA STUDIO', at its Tokyo headquarters on April 1, 2026, aiming to activate employee communication and enhance human capital.
- Citation
- Opening of the In-house Studio 'ToyoTube SHINAGAWA STUDIO' (March 30, 2026), PR Times
- Source
- PR Times
- Date
- March 30, 2026
Toyota Tsusho will open an in-house studio, 'ToyoTube SHINAGAWA STUDIO', at its Tokyo headquarters on April 1, 2026, aiming to activate employee communication and enhance human capital.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 22:36 (551h 40m after Collected)
In its Mid-Term Business Plan (fiscal year ending March 2026 to fiscal year ending March 2028), Toyota Tsusho advocates 'enhancing corporate value through dimensional upgrades' and positions 'Human Resources and Organization' as one of the four key dimensional upgrades. In an era where digitalization and AI are rapidly advancing, we believe that the value of people not just transmitting information accurately, but speaking live in their own words and sharing their thoughts, is higher than ever. By making the diverse backgrounds, differing strengths, and front-line challenges of each employee visible—thereby generating empathy and stimulation—Toyota Tsusho aims to awaken creativity and become a dynamic, living organization where the entire entity operates vibrantly.
Based on this concept, 'ToyoTube SHINAGAWA STUDIO' was designed as the sacred ground for our video platform and the 'heart' acting as the epicenter of information. Through the power of voice and video, we will broadcast the sight of awakened employees taking the center stage—a phenomenon not fully conveyed until now. This is achieved as executives and employees speak and express themselves, intersecting the frontlines of the world with diverse 'extraordinary talents'. Using 'ToyoTube SHINAGAWA STUDIO' as a starting point, employees will co-create as creators, accelerating the dimensional upgrade of our 'great brigade of 70,000'.
■ Overview of ToyoTube SHINAGAWA STUDIO
Name: ToyoTube SHINAGAWA STUDIO (Common name: Shinasta)
Total Area: 61.2 sq. meters
Equipment: Large LED multi-monitor, switcher, recording camera, microphone, lighting, audio equipment
~Features~
Two areas, the 'Gallery Side' and the 'Newsroom Side', are available, allowing for different uses and scenes depending on the content and message to be broadcast.
FAQ
When and where will Toyota Tsusho open the ToyoTube SHINAGAWA STUDIO?
Toyota Tsusho will open the ToyoTube SHINAGAWA STUDIO at its Tokyo Head Office in Minato-ku, Tokyo, on April 1, 2026.
What is the total area and common name of the ToyoTube SHINAGAWA STUDIO?
The ToyoTube SHINAGAWA STUDIO has a total area of 61.2 square meters and is commonly known as Shinasta.
What role does 'Human Resources and Organization' play in Toyota Tsusho's Mid-Term Business Plan?
In Toyota Tsusho's Mid-Term Business Plan from fiscal year ending March 2026 to March 2028, 'Human Resources and Organization' is one of four key dimensional upgrades to enhance corporate value.
Why is Toyota Tsusho establishing the ToyoTube SHINAGAWA STUDIO at its Tokyo Head Office?
Toyota Tsusho is establishing the studio to revitalize employee communication by enabling live expression, sharing diverse perspectives, and fostering creativity among its 70,000 employees.
How does Toyota Tsusho plan to use video content from the ToyoTube SHINAGAWA STUDIO?
Toyota Tsusho will use the studio to broadcast videos of employees and executives expressing themselves, highlighting frontline challenges and extraordinary talents across the organization.