Elevating Marketing to the Executive Agenda: TOYNOVA to Host 'Marketing NOVA SUMMIT 2026' for Senior Marketing Leaders

TOYNOVA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Keiji Kobayashi) will host the 'MARKETING NOVA SUMMIT 2026' on Thursday, August 20, 2026.

Due to rapid changes in market conditions, consumer behavior, and the widespread adoption of generative AI, the environment surrounding marketing is undergoing significant transformation.

What companies now require is not merely the execution of marketing initiatives, but marketing that drives business growth through strategic decision-making and delivers reproducible results.

The MARKETING NOVA SUMMIT has been designed as a platform to share the insights necessary for this shift and to help companies update their marketing approaches. Targeting marketing and business leaders, the event will feature keynote speeches by industry-leading experts and discussions among participants, aiming to equip attendees with fresh perspectives and practical knowledge.

For event details, visit the official website.

Event Background: "From Execution to Decision-Making in Marketing"

The marketing landscape is changing at an unprecedented pace.

The proliferation of generative AI, diversification of customer touchpoints, and shifts in media environments mean that success no longer lies in executing numerous tactics.

Instead, the key is strategic decision-making—determining what to pursue and what to forgo.

However, there is no single correct answer in such decisions.

Therefore, what is needed is the opportunity to engage with insights from top practitioners and researchers, discuss shared challenges with fellow marketing leaders, and objectively reassess one’s current position.

The Marketing NOVA SUMMIT 2026 is designed around the theme "Elevating Marketing to the Executive Agenda," serving as a "space of inquiry" that transforms marketing leaders’ decision-making.

Centered on three keynotes, the event will guide participants through three stages:

- "KEYNOTE SESSION": Sparking meaningful questions

- "ROUNDTABLE DISCUSSION": Deepening inquiry

- "CASE STUDY SESSION": Discovering actionable answers

Through this three-step journey, participants will gain a multidimensional understanding of their own marketing functions and experience insights that inform their next strategic decisions.

Registration link:

Event Overview

Item

Details

Event Name

MARKETING NOVA SUMMIT 2026 Summer

Date and Time

Thursday, August 20, 2026, 13:00–20:00 (Doors open at 12:30)

Venue

1st Floor, Tokyo Port City Takeshiba Office Tower (4-minute walk from JR Hamamatsucho Station)

Capacity

100 attendees (Free admission, lottery-based selection)

Target Audience

Marketing leaders and equivalent executives from B2C companies with 500+ employees

Organizer

TOYNOVA Co., Ltd.

Official Website

https://www.toynova.co.jp/novasummit/marketing/

Company Overview

Company Name: TOYNOVA Co., Ltd. (Formerly New Peaks Inc.)

Address: Nishi-Shinjuku Umemura Building 8F, 3-24-3 Yoyogi, Shibuya-ku, Tokyo 151-0053

CEO: Keiji Kobayashi

Founded: October 11, 2018

URL: https://toynova.co.jp/

【Inquiries】

Marketing NOVA SUMMIT 2026 Summer Organizing Committee

Email: info_marketingnova@toynova.co.jp

URL: https://www.toynova.co.jp/novasummit/marketing/