Full Renewal of Toyama City's Official Tourism Website

The Toyama City Tourism Association (Location: Toyama City, Toyama Prefecture) will fully renew its "Toyama City Official Tourism Website," which promotes the city's appeal, and launch it at 1:00 PM on Friday, March 27, 2026.

This renewal is not merely a design change; it is a complete redesign that re-evaluates the site's structure and navigation from the perspective of "how to convey" the charm of Toyama City.

The appeal of Toyama City lies not only in famous tourist spots but also in its daily life, including cityscapes, food culture, nature, and quality of life.

The new site aims to serve as an entry point that inspires people to visit by conveying these "everyday charms" of Toyama as a catalyst for travel.

■ Background of the Renewal

In 2025, Toyama City was selected for The New York Times' "52 Places to Go in 2025," leading to increased interest from both domestic and international audiences.

Furthermore, posts on the Toyama City Tourism Association's social media featuring the "everyday life" of Toyama—such as the Tateyama Mountain Range, food culture, and urban scenery—have received significant positive feedback.

Based on this recognition and track record of engagement, we have fully renewed the site to communicate the "richness of daily life," which is the essential charm of Toyama City.

■ Concept

Toyama: A city where daily life becomes the purpose of travel.

Toyama City is not just a city to tour; it is a city where daily life itself is the attraction.

The 3,000-meter-class Tateyama Mountain Range visible from the city center,
the naturally delicious sushi,
and the compact city where streetcars run.

These scenes of daily life are the unique charms of Toyama City.

Based on this philosophy, the new site was designed around the concept: "Toyama: A city where daily life becomes the purpose of travel."

■ About the Logo Design

We have also created a new logo to symbolize the site's concept.

Based on the text "TOYAMA CITY," it incorporates motifs that evoke images of Masu-zushi (trout sushi), the Tateyama Mountain Range, and streetcars, simply expressing the everyday charm of Toyama City.

By unifying this with the overall site design, we aim to enhance the brand image of Toyama City.

■ Key Features of the Site

① Approximately 500 listings of tourism information

The site features approximately 500 items, including tourist spots, restaurants, experiences, souvenirs, accommodations, events, and model courses, ensuring reliability as an official site.