What was the concept of the event "A Day of Food and Ingredients"?

The concept of the event was "Connecting Urban and Rural Areas Through Food."

When and where was the experiential event held?

It was held on March 21 and March 28, 2026, at Shimizukoen Campsite in Noda City, Chiba Prefecture.

How many meal kits were distributed in total during the two-day event?

A total of 250 meal kits were distributed to the campsite users during the event.

What specific ingredients from Morimori Farm were included in the meal kits?

The kits contained potatoes that were cultivated using natural farming methods at Morimori Farm.

Who jointly operated the event along with Shiranuka Town?

It was operated by Imyu Inc., playknot Inc., and the Shiralica Brand Project Executive Committee.

[Event Report] A Day of Food and Ingredients – Connecting 'Urban' and 'Rural' Through Hokkaido Shiranuka Town's Produce

Published Apr 10, 2026 7:00 PM ・ Updated Jun 18, 2026 9:57 PM ・ 4 min read ・ Source: PR TIMES

Hokkaido's Shiranuka Town and related companies held an experiential event connecting urban and rural areas through food. Meal kits using Shiranuka ingredients were distributed, providing an opportunity to deepen understanding of producers.

Shiranuka Town, Hokkaido, along with Imyu Inc. (CEO: Kohei Kuroda) and playknot Inc. (CEOs: Takuma Honya, Kyohei Yamaguchi), jointly operated by the 'Shiralica Brand Project Executive Committee,' held the experiential event 'A Day of Food and Ingredients' with the concept of 'Connecting Urban and Rural Areas Through Food.' The event took place over two days, March 21 (Sat) and March 28 (Sat), 2026, at Shimizukoen Campsite in Noda City, Chiba Prefecture.

This event was held with the aim of fostering a deeper understanding of producers and production sites through Hokkaido's Shiranuka Town ingredients, and creating an opportunity to consider new relationships between urban and rural areas. All 250 meal kits prepared over the two days were distributed, and many visitors enjoyed the experience.

Event Background Shiranuka Town, as the 'Town of Food and Ingredients,' has built connections with donors nationwide through its hometown tax donation system.

In a society facing population decline, the rebuilding of relationships between urban and rural areas is called for, and 'food' is a particularly important point of connection between the two.

This event aimed to provide an opportunity to reflect on the 'livelihoods of producers' behind the ingredients that appear on our daily dining tables, and to allow participants to experientially understand the connection between urban and rural areas.

Event Overview and Implementation Details At this event, meal kits using ingredients from Shiranuka Town were distributed free of charge exclusively to campsite users. By enabling participants to cook and experience the food on-site, we offered an experience that went beyond 'eating' to 'knowing and feeling.'

● Meal Kit Distribution (Total 250 sets) March 21 (Sat): 130 sets March 28 (Sat): 120 sets

Contents:

Shiranuka Town Potatoes (Morimori Farm) Cultivated using natural farming methods, these potatoes are rich in nutrients and can be eaten with the skin on. They have a strong sweetness and aroma, with a fresh and creamy texture, allowing you to enjoy the original taste of potatoes.

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Source: PR TIMES
Category: Event

[Event Report] A Day of Food and Ingredients – Connecting 'Urban' and 'Rural' Through Hokkaido Shiranuka Town's Produce

⚡ Key Points

Event Background Shiranuka Town, as the 'Town of Food and Ingredients,' has built connections with donors nationwide through its hometown tax donation system.

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