**[Higashikawa Town, Hokkaido] Announcement of Official Partnership Agreement with Takashimaya Co., Ltd.**
On April 3, 2026, Higashikawa Town, Hokkaido, entered into an Official Partnership Agreement with Takashimaya Co., Ltd. (Headquarters: Osaka City, Osaka; President: Yoshio Murata) to strengthen mutual cooperation.
The "Official Partner System" promoted by Higashikawa Town aims to build partnerships with relevant companies to co-create social value that nurtures the future of local regions, Japan, and the world. Through this agreement, Higashikawa Town and Takashimaya will promote co-creation projects that leverage their respective resources and strengths, contributing to regional revitalization through diverse forms of collaboration.
A relationship has already been established with Takashimaya through the promotion of Higashikawa's local specialties and lifestyle appeal. With the signing of this agreement, we will develop new initiatives to connect urban and regional areas. These include the exhibition and sale of local specialties and promotional events at Takashimaya stores, the provision of experiential content utilizing Higashikawa's cultural and natural resources, and the implementation of regional training programs for employees.
Furthermore, we will promote the creation and expansion of a "related population" (people with a continuous connection to the area) by offering Takashimaya customers unique lifestyle experiences, such as trial migration programs and furniture workshop tours.
Moving forward, we will pursue continuous collaboration to build a new model for regional revitalization by combining the department store's customer base and brand power with Higashikawa's natural, cultural, and industrial resources.
---
### Overview of the Partnership Agreement
**■ Name of the Agreement** "Higashikawa Official Partner Agreement"
**■ Date of Conclusion** April 3, 2026
**■ Areas of Collaboration** 1. Exhibition and sale of local specialties and implementation of promotional events at Takashimaya stores. 2. Implementation of regional training and exchange programs for employees. 3. Planning of lifestyle and cultural experiences for customers. 4. Implementation of PR and promotions that contribute to enhancing the brand value of both parties. 5. Utilization of the "Town of Photography" Higashikawa Shareholder System and the Corporate Version of the Hometown Tax Donation System, etc.
---
### Profile of Takashimaya Co., Ltd.
* **Company Name:** Takashimaya Co., Ltd. * **Representative:** Yoshio Murata, President and Representative Director * **Headquarters:** 5-1-5 Namba, Chuo-ku, Osaka City, Osaka * **Founded:** January 10, 1831 * **Established:** August 20, 1919 * **Capital:** 66,025 million yen (as of the end of February 2025) * **Main Business:** Department store business, corporate business, mail-order business, group business * **Number of Employees:** 10,494 (consolidated), 6,643 (non-consolidated) (as of the end of February 2025) * **Company Website:** [https://www.takashimaya.co.jp/](https://www.takashimaya.co.jp/)
FACT BOX
- Source: PR TIMES
- Category: partnership