TOW Wins Two Awards at Spikes Asia 2026, One of Asia's Largest Advertising Festivals
TOW has received two Silver awards at the Spikes Asia 2026 advertising festival for their work on 'LAPTOP BENTO (FMVentoU).'
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 22:09 (344h 29m after Collected)
TOW Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kenichi Muratsu) is pleased to announce that the project 'LAPTOP BENTO (FMVentoU),' produced by our company, has won two Silver awards at 'Spikes Asia 2026,' one of the largest advertising festivals in Asia. The awards were in the 'Media: Small-Scale Media' and 'Media: Retail Media' categories.
[Winning Work] LAPTOP BENTO (FMVentoU)
- Media: Small-Scale Media Category: Silver
- Media: Retail Media Category: Silver
Project Overview:
To demonstrate the lightness of the world's lightest 634g laptop, the 'FMV Note U' (UX-K3) by Fujitsu Client Computing (FCCL), we utilized a 'bento' (lunch box), a familiar item for office workers, as a medium. We sold the 'LAPTOP BENTO (FMVentoU),' which weighs the same 634g, creating significant buzz.
- Advertiser: Fujitsu Client Computing
- Advertising Agency: Hakuhodo
- Production Company: TOW + foton
- Producers: Miki Imamura (TOW), Tatsuma Nishikawa (TOW)
- Project Managers: Kana Tobita (TOW), Masaki Mizutani (TOW)
About TOW Co., Ltd.
- Trade Name: TOW Co., Ltd.
- Location: 3F Hulic Kamiyacho Building, 4-3-13 Toranomon, Minato-ku, Tokyo
- Representative: Kenichi Muratsu, President and Representative Director
- Capital: 948.99 million yen
[Winning Work] LAPTOP BENTO (FMVentoU)
- Media: Small-Scale Media Category: Silver
- Media: Retail Media Category: Silver
Project Overview:
To demonstrate the lightness of the world's lightest 634g laptop, the 'FMV Note U' (UX-K3) by Fujitsu Client Computing (FCCL), we utilized a 'bento' (lunch box), a familiar item for office workers, as a medium. We sold the 'LAPTOP BENTO (FMVentoU),' which weighs the same 634g, creating significant buzz.
- Advertiser: Fujitsu Client Computing
- Advertising Agency: Hakuhodo
- Production Company: TOW + foton
- Producers: Miki Imamura (TOW), Tatsuma Nishikawa (TOW)
- Project Managers: Kana Tobita (TOW), Masaki Mizutani (TOW)
About TOW Co., Ltd.
- Trade Name: TOW Co., Ltd.
- Location: 3F Hulic Kamiyacho Building, 4-3-13 Toranomon, Minato-ku, Tokyo
- Representative: Kenichi Muratsu, President and Representative Director
- Capital: 948.99 million yen
FAQ
What awards did TOW win?
They won two Silver awards in the Media category at Spikes Asia 2026, a major Asian advertising festival.
What is the winning project?
It is a campaign that used a 'bento' box of the same weight to demonstrate the lightness of the Fujitsu laptop.
Who produced the project?
It was produced by Hakuhodo, TOW, and foton.