【Toei Home Service】New Brand 'BLOOMING REFINE' Launched

BLOOMING REFINE is a housing brand with the concept of "polishing homes and making value bloom." It acquires existing Blooming Garden homes, renovates and remodels them for regeneration, and supplies them to the existing housing distribution market (secondary market).

Background

The Japanese housing market is currently undergoing a major transformation. While the national housing stock continues to increase, the number of new housing starts has been on a long-term decline, recently falling below 800,000 units to 790,000 units for the first time in 15 years, indicating a structural shift in the housing market that has primarily focused on new construction.

Furthermore, the vacancy rate in housing stock has reached a record high of 13.8%, and the increase in unused existing homes has become a prominent social issue.

In this situation, the existing housing distribution market is expanding, with the number of transactions expected to reach 62,700 units in 2025, an 18.8% increase from the previous year, indicating continued sustainable growth.

Against the backdrop of these market changes, re-evaluating the value of existing homes and appropriately regenerating and utilizing them is becoming an important theme in the future housing market.

A Value Regeneration Cycle Achievable Only by the Toei Housing Group

Our "existing housing regeneration business" is a business scheme that supports Blooming Garden residents beyond just their initial home purchase.

Toei Housing plans and supplies, while our company consistently handles the sale and construction of optional products, periodic inspections, maintenance, and renovations. This group-specific system, which is well-versed in housing information and quality, provides customers considering a move with a more secure choice.

When selling a Blooming Garden home, our company serves as the point of contact and has established a system to consistently handle the entire process, from appraisal, purchase, inspection (pre-housing diagnosis), renovation/remodeling, to sales.

Our strength lies in our ability to discern, polish, and connect the reliable value backed by the home's history to the future. Because we thoroughly understand the characteristics of each building, including its design, structure, and equipment specifications, we can confidently deliver the necessary and sufficient renovations to the next family.

Homes as Assets That Bloom Across Generations

Under the concept of "polishing homes and making value bloom," we will promote circular housing construction.

The "story of a home" that began with Blooming Garden will be passed on to the next family and into the future.

With the assurance and quality achievable only through the integrated system of the Toei Housing Group, we will continue to connect the value of homes for a long time, providing them to society as assets that bloom across generations.

BLOOMING REFINE

Official Website:https://www.touei-home.co.jp/refine/

*The figures and data stated in this report are based on materials published by the Ministry of Internal Affairs and Communications, the Ministry of Land, Infrastructure, Transport and Tourism, and various industry organizations and private research institutions.

【Toei Home Service Official Website】

https://www.touei-home.co.jp/

【Toei Housing Official Website】

https://www.touei.co.jp/

【Blooming Garden Detached House Brand Official Website】

https://www.e-blooming.com/

【Blooming Craft Custom Home Brand Official Website】

https://bloomingcraft.jp/