Actor Takashi Sorimachi Explores Innovative Air Conditioning Technology in New Toshiba Commercial; Airing Starts May 22 (Fri)

## About the New Commercial 'Life Appliance Experiment (Air Conditioner)'

Toshiba Lifestyle Corporation will commence the nationwide broadcast of its new air conditioner commercial, 'Life Appliance Experiment (Air Conditioner)' (15/30 seconds), featuring actor and brand ambassador Takashi Sorimachi, on May 22, 2026 (Fri).

Centering on the theme of an 'experiment,' the commercial introduces 'Windless Air Conditioning (Cooling),' which provides efficient room cooling while minimizing direct airflow. Set in an urban laboratory featuring the brand symbol 'Red Square,' Sorimachi challenges himself with an experiment using an air conditioner and tissues. The documentary-style approach depicts the surprising comfort of this feature by showing tissues remaining still despite the air conditioner being on. Representing the brand statement, 'Giving shape to what's important,' the commercial conveys the evolution of home appliances that support daily life through Sorimachi's authentic and serious expressions.

### What is Windless Air Conditioning (Cooling)?

Airflow is diffused by colliding fast air streams passing through the numerous holes in the 'Windless Louver' mounted on the indoor unit's outlet with regular airflow, thereby softening the sensation of wind.
*Confirmed at a distance of 2.5m from the unit and 60cm above the floor that wind speed is below 0.2m/s when the 'Windless Louver' is in operation for model RAS-V402DR (based on company research). Depending on the environment, it may not function during cooling or dehumidification.

### About the 'Red Square'

Since 2019, Toshiba Lifestyle has consistently featured the 'Red Square' at the end of its brand statement, 'Giving shape to what's important.' The red color signifies passion, warmth, activeness, and leadership, while the square design represents honesty, discipline, reliability, and trust. The three-dimensional 'Red Square' appearing as the experimental facility or boxes in this commercial symbolizes the new home appliances from Toshiba Lifestyle that remain close to daily life.

### CM Story

A giant red laboratory appears in the middle of the city. Upon entering, Takashi Sorimachi finds 'Red Squares' arranged in perfect order. Inside a box, he finds a single tissue marked 'Huge Tissue Experiment.' Following instructions, he turns on regular 'cooling' mode. Immediately, the tissue flies away, and Sorimachi exclaims, 'That's strong!' Next, he switches to the main feature, 'Windless Air Conditioning (Cooling).' Suddenly, the tissue that was flying around stops moving almost completely. 'Wait... what? Not a single one is flying!' he says, genuinely impressed. Standing in front of the unit, he remarks, 'But it's cool!' His real reaction captures the evolution of Toshiba's technology that allows for refreshing coolness without the stress of direct wind.