[11x Higher Click-Through Rate] Achieving Personalized Automated Delivery for LINE Official Accounts with DialogOne® Scenario Function

Torchlight Inc. (Headquarters: Shibuya-ku, Tokyo; President: Satoshi Kumada; hereinafter "Torchlight") has implemented a strategy utilizing the "Scenario Function" of its marketing solution "DialogOne®"*2 for the LINE Official Account of international motorsport events*1 held at Suzuka Circuit, operated by Honda Mobilityland Corporation (Headquarters: Suzuka City, Mie Prefecture; President: Tsuyoshi Saito; hereinafter "Honda Mobilityland").

While both companies have been working to promote digital marketing using LINE, they have now fully launched "automated delivery tailored to user behavior."

By evolving personalized communication to deliver optimal information to each individual customer, they have successfully increased the message click-through rate by approximately 11 times compared to standard rates.

■ Background: Balancing Reduced Operational Load with Individual Optimization

With the major milestone of the 2026 Japanese Grand Prix approaching, Honda Mobilityland has prioritized the realization of "individually optimized communication" to maximize fan engagement. Specifically, the goal was to build a system that accurately captures users' viewing styles and levels of interest, delivering appropriate information at the right time for each individual's situation.

However, performing such granular segmentation manually requires enormous man-hours, making it a significant challenge to balance continuous execution of initiatives with resource allocation.

To solve this, the "Scenario Function" of "DialogOne®" was utilized to complete complex branching settings in one go, achieving precise individual optimization with minimal effort.

■ Three Features of the "DialogOne® Scenario Function"

"DialogOne®" is a marketing solution that extends the functionality of LINE Official Accounts to maximize results. The "Scenario Function" is a core feature of "DialogOne®" with three main characteristics:

① Flexible Delivery Triggers

Delivery can be initiated based on diverse user actions, such as adding a friend, clicking a URL, answering a survey, or sending a specific keyword. This allows for automated approaches based on the user's immediate interests.

② Precise Schedule Settings

The timing of message delivery can be specified down to the minute (e.g., "X days later at X:XX"). This ensures that the optimal moment when anticipation for campaigns or events is at its peak is not missed, enabling automated delivery with precision impossible to achieve manually.

③ Intuitive Interface

The UI allows for intuitive configuration of complex transmission flows and conditional branching without specialized knowledge. This significantly reduces the burden on operational staff, providing an environment where they can focus on more strategic planning.

*Details and usage methods for this feature are explained in depth in an article by Hakuhodo DY ONE Inc. (our parent company), the developer and provider of the service.