TOPVIEW JAPAN Inc. (Headquarters: Minato-ku, Tokyo; CEO: Gin Wu), which operates the AI video generation agent platform 'TOPVIEW' for video creators, has announced that its AI video generation platform 'TOPVIEW', used by over 5 million video creators worldwide, has released 'TOPVIEW Drama Studio', a one-person-complete short drama production platform powered by AI scriptwriting and AI direction. The company is accelerating its expansion into the Japanese market, aiming for a future where AI video generation is seamlessly integrated into video production workflows.
Current State of Video Production Using AI Video Generation
AI video generation has evolved rapidly since 2024 with the emergence of platforms like Runway, Kling, and Seedance. In the field of video production, the use of AI-generated materials is beginning to spread in specific stages of the production process, such as pre-visualization of concept videos (e.g., creating V-cons), visual verification of characters and worldviews, and creating motif materials for short-form content.
On the other hand, AI video still primarily handles 'specific parts' of the production workflow. In Japan, it is still rare for AI to handle the entire production process from planning to completion in video production fields such as short dramas, music videos, and promotional videos.
The 'AI Video Generation Agent' is an approach that changes this situation.
When a creator communicates 'what they want to create', the AI consistently handles everything from planning, structuring, material generation, editing, to audio. Of course, it is not about entrusting everything to AI; creators can also make corrections and use multiple tools across the board. The scope of what AI can handle within the video production workflow continues to expand, and future possibilities are also broadening.
In fact, in China, a major short drama powerhouse, the use of AI has been expanding rapidly since 2026. During the 2026 Spring Festival holiday, out of 8.67 billion short drama views, 29.4% (approximately 2.55 billion views) were for AI-generated drama content (AI Manju), and over 80% of these were AI dramas close to live-action. The global short drama platform market is projected to reach $7.23 billion in 2025 and grow to $14.69 billion by 2032 (CAGR 10.64%). At production sites that have fully integrated AI video generation technology into their workflows, a paradigm shift in the video industry has already begun. (*)
*Reference: https://www.thepaper.cn/newsDetail_forward_32655677
What Changes with the AI Video Generation Agent 'TOPVIEW'?
TOPVIEW is an AI video generation agent that integrates cutting-edge video generation foundation models, including Seedance 2.0 (ByteDance), to build workflows for creators.
By using TOPVIEW, creators can plan projects, analyze the structure of reference videos, edit multiple cuts, generate audio, and optimize for different platforms. The agent autonomously processes this series of steps, allowing creators to focus on 'what they want to create / the project content'.
Using TOPVIEW brings the following changes to the video production workflow:
End-to-End Production from Planning to Completion
Simply input reference videos or concepts, and the AI handles everything from structuring, material generation, editing, to audio in a one-stop process. The AI manages the entire workflow up to the finished product.
Consistent Processing of Long-Form and Multi-Scene Content
It can generate full AI videos of 15 seconds or more with no length limit. It maintains consistency even with complex contexts and long durations, generating multi-scene videos that follow the storyline.
Direct Editing and Correction of Foundation Model Outputs
While utilizing cutting-edge video generation models like Seedance 2.0 on TOPVIEW, users can finely edit and correct the generated results on a segment-by-segment basis. For example, users can select and regenerate specific segments of a video or modify prompts through a chatbot. Parts that are difficult to adjust with the foundation model alone can be completed within the TOPVIEW agent.
AI Utilization Under Human Control
Rather than entrusting everything to AI, creators can make corrections and use multiple tools across the board. Creators can control the 'scope of what AI handles'.
Introduction of TOPVIEW's New Feature: 'TOPVIEW Drama Studio'
TOPVIEW Drama Studio is a one-person-complete short drama production platform powered by AI scriptwriting and AI direction.
Simply provide an idea, novel, or product information, and the agent automatically designs the plot, characters, scenes, props, and scenario structure.
The AI video generation model Seedance 2.0 automatically creates the final video from the generated images and script, eliminating the need for manual work on each cut. It maintains consistency in characters, worldview, and video tone, reducing a production process that used to take weeks to just one day.
It also supports corporate use, with proper rights processing and the ability to cast real people with their consent, saving the hassle of casting. It enables mass production of vertical short dramas and live-action-style content that aligns with a brand's worldview at approximately 1% of the traditional outsourcing cost.
At TOPVIEW's in-house studio, a team of scriptwriters and directors who have created hit works collaborates with AI to produce and develop high-quality IPs seamlessly from planning to distribution and commercialization. Works already released have achieved #1 rankings on major short drama platforms in various countries, and total views have exceeded 100 million. The company is promoting collaboration with production companies, IP holders, advertising and distribution businesses aiming for mass production of vertical and serial content, as well as partners co-creating the possibilities of AI filmmaking.
Production Process for Short Dramas with 'TOPVIEW Drama Studio'
Creating a short drama with TOPVIEW Drama Studio is very simple.
By following the steps below, anyone can produce a work as a short drama director.
1. An overview can be automatically generated from even the shortest script.
2. Character settings and visuals are also automatically generated. Of course, editing is also possible.
3. It handles all detailed aspects such as stage settings and props.
4. While consulting with the AI agent, a short drama is completed in no time.
▼ View actual work examples here
▼ View vertical short drama work examples here
https://www.youtube.com/shorts/I3Y4L1IYqds
Comment from Gin Wu, CEO of TOPVIEW JAPAN
'I want to change video production from something for a select few with skills to something for everyone with ideas. The evolution of foundation models is remarkable, but they alone cannot create a finished product. TOPVIEW supports people with ideas through everything needed to bring their vision to the world as a finished product.'
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: ByteDance / Runway / Kling
- Products / services: TOPVIEW / TOPVIEW Drama Studio