World's No. 1* Nordic Food Waste Reduction App "Too Good To Go" Partners with Major Convenience Store "Lawson"

Too Good To Go Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hiroto Ooka; hereinafter "Too Good To Go Japan"), the Japanese subsidiary of Too Good To Go (Headquarters: Denmark), which operates the world's No. 1* Nordic food waste reduction app "Too Good To Go," announces its partnership with Lawson, Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Sadanobu Takezaki; hereinafter "Lawson"). The "Too Good To Go" app will be introduced at two Lawson stores in Tokyo starting May 11, 2026 (Monday). Through this partnership, onigiri, desserts, and in-store cooked items will be delivered to users as environmentally friendly and affordable surprise bags, further promoting food waste reduction in Japan. *World's No. 1: Survey on the world's No. 1 user base for food waste reduction apps. ・Survey period: As of October 2025 ・Target platforms: 88 B2C food marketplaces across up to 65 countries ・Survey method: User count information for each competitor was investigated through news feeds, press releases, and official websites (self-conducted survey) ■ Expanding "Delicious Choices" with Lawson Partnership Too Good To Go's vision is a "society without food waste," and it is globally deploying a system that allows anyone to easily participate in food waste reduction in their daily lives. On the other hand, Lawson promotes multifaceted food waste reduction initiatives, such as demand forecasting using an AI ordering system, recommending "temae-dori" (buying products with shorter expiration dates first), and the "FOOD GOOD SMILE" food loss reduction program (a scheme where a portion of discounted product purchases is donated) in collaboration with customers. This partnership was realized by the alignment of both companies' desires to make food waste reduction more accessible and sustainable. To further support Lawson's existing initiatives, Too Good To Go will connect "still delicious food" with users who want it in real-time, offering it at affordable prices. Too Good To Go aims to establish food waste reduction as a "natural choice" in society by expanding actions that anyone can easily participate in. ■ Stores to be introduced The introduction will begin on May 11, 2026 (Monday) at two stores in Tokyo. ・Natural Lawson Roppongi Hills store ・Lawson TOC Osaki store ■ "Lawson" Surprise Bag Details Sets of bento boxes, onigiri, etc., nearing their expiration date, will be sold at less than half their regular price. ・Product names: "Bakery Bag," "Dessert Bag," etc. ・Contents: Onigiri, sushi, bento boxes, cooked noodles, cooked bread, salads, side dishes, bakery items, desserts, Machikado Chubo (in-store kitchen items), fast food, etc. ・Price: Less than half the regular price Lawson Natural Lawson Bakery Bag 250 yen, 500 yen In-store Baked Bread Bag A 250 yen Dessert Bag 250 yen, 500 yen In-store Baked Bread Bag A 500 yen Bento (room temperature) / Onigiri / Sushi Bag 500 yen In-store Baked Bread Bag B 250 yen Chilled Bento Bag 500 yen In-store Baked Bread Bag B 500 yen Sandwich Bag 300 yen Noodles / Salad / Side Dish Bag 500 yen Fried Food / Machikado Chubo Bag 500 yen ■ Comments from both companies Hiroto Ooka, Representative Director, Too Good To Go Japan Co., Ltd. "We are very pleased to start this initiative with Lawson, a company beloved throughout Japan. Lawson has already been promoting advanced initiatives in food reuse and recycling, including its unique food loss reduction program 'FOOD GOOD SMILE,' and has achieved excellent results. By adding Too Good To Go as a new option to their existing initiatives, we will increase opportunities for customers to participate in food waste reduction in a fun and affordable way during their daily shopping, and together with Lawson, we aim to realize a society where everyone can easily contribute to a sustainable future." Taiji Yoshida, Executive Officer, Incubation Company President, Lawson, Inc. "We are very pleased to be able to start a new initiative to provide products through the food waste reduction app 'Too Good To Go.' Lawson has been working to reduce food loss by reviewing daily product assortments and sales methods through the introduction of an AI ordering system. This pilot project is an extension of these efforts, and food loss is a social issue."